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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Sprinklr Marketing

    Score8 out of 10
    N/ASprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
    Pricing
    KlaviyoSprinklr Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoSprinklr Marketing
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoSprinklr Marketing
    Considered Both Products
    Klaviyo
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    79 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    85 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    76 Answers
    No answers on this topic
    Features
    KlaviyoSprinklr Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    Sprinklr Marketing
    -
    Ratings
    WYSIWYG email editor8.384 Ratings00 Ratings
    Dynamic content8.389 Ratings00 Ratings
    Ability to test dynamic content8.183 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.684 Ratings00 Ratings
    Mobile optimization8.290 Ratings00 Ratings
    Email deliverability reporting8.892 Ratings00 Ratings
    List management8.792 Ratings00 Ratings
    Triggered drip sequences8.983 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Sprinklr Marketing
    -
    Ratings
    Lead nurturing automation7.970 Ratings00 Ratings
    Lead scoring and grading7.226 Ratings00 Ratings
    Data quality management7.433 Ratings00 Ratings
    Automated sales alerts and tasks7.229 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Sprinklr Marketing
    -
    Ratings
    Calendaring8.014 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Sprinklr Marketing
    -
    Ratings
    Dashboards8.490 Ratings00 Ratings
    Standard reports8.087 Ratings00 Ratings
    Custom reports7.750 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    Sprinklr Marketing
    -
    Ratings
    API8.766 Ratings00 Ratings
    Role-based workflow & approvals9.031 Ratings00 Ratings
    Customizability8.242 Ratings00 Ratings
    Integration with Salesforce.com7.27 Ratings00 Ratings
    Third-party software integrations7.916 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    -
    Ratings
    Sprinklr Marketing
    7.0
    6 Ratings
    14% below category average
    Ideation00 Ratings5.03 Ratings
    Approval workflows00 Ratings5.04 Ratings
    Content collaboration00 Ratings8.25 Ratings
    Content calendar00 Ratings9.65 Ratings
    Network for content licensing/production00 Ratings7.31 Ratings
    Content Publishing
    Comparison of Content Publishing features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    -
    Ratings
    Sprinklr Marketing
    8.0
    6 Ratings
    1% below category average
    Content hub00 Ratings9.14 Ratings
    Forms / Gated content00 Ratings5.52 Ratings
    Embedded CTAs00 Ratings9.12 Ratings
    Content distribution00 Ratings7.36 Ratings
    Content promotion00 Ratings8.15 Ratings
    Content automation00 Ratings9.14 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Klaviyo and Sprinklr Marketing
    Feature
    Klaviyo
    -
    Ratings
    Sprinklr Marketing
    8.5
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.17 Ratings
    Closed-loop tracking and reporting00 Ratings8.56 Ratings
    Content performance analytics00 Ratings9.67 Ratings
    Campaign optimization dashboard00 Ratings7.75 Ratings
    Competitive analytics00 Ratings8.56 Ratings
    Best Alternatives
    KlaviyoSprinklr Marketing
    Small Businesses
    Vbout
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSprinklr Marketing
    Likelihood to Recommend
    8.7
    (94 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.0
    (16 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoSprinklr Marketing
    Likelihood to Recommend
    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
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    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
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    Pros
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
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    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
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    Cons
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
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    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
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    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
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    Sprinklr
    No answers on this topic
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Sprinklr
    No answers on this topic
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
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    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Sprinklr
    No answers on this topic
    Alternatives Considered
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
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    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
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    Return on Investment
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
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    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers