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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Springbot

    Score6 out of 10
    N/ASpringbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…

    $199

    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

    Pricing
    KlaviyoSpringbot
    Editions & Modules
    No answers on this topic
    Platform Base Package
    $199/month
    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
    Offerings
    Pricing Offerings
    KlaviyoSpringbot
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingSee website for pricing calculator for additional pricing options.
    More Pricing Information
    Community Pulse
    KlaviyoSpringbot
    Considered Both Products
    Klaviyo
    No answer on this topic
    Springbot Inc.
    Chose Springbot
    Springbot's account management team is excellent to work with - they understand my business and my goals, and partner with me to achieve on those growth goals - from traffic, to subscribers and revenue.
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    79 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    85 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    76 Answers
    No answers on this topic
    Features
    KlaviyoSpringbot
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Springbot
    Feature
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    Springbot
    4.4
    3 Ratings
    53% below category average
    WYSIWYG email editor8.384 Ratings4.03 Ratings
    Dynamic content8.389 Ratings4.23 Ratings
    Ability to test dynamic content8.183 Ratings2.72 Ratings
    Landing pages8.02 Ratings8.21 Ratings
    A/B testing8.684 Ratings4.23 Ratings
    Mobile optimization8.290 Ratings4.03 Ratings
    Email deliverability reporting8.892 Ratings4.03 Ratings
    List management8.792 Ratings4.23 Ratings
    Triggered drip sequences8.983 Ratings4.03 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Springbot
    Feature
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Springbot
    6.6
    3 Ratings
    17% below category average
    Lead nurturing automation7.970 Ratings4.03 Ratings
    Lead scoring and grading7.226 Ratings9.11 Ratings
    Data quality management7.433 Ratings4.03 Ratings
    Automated sales alerts and tasks7.229 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Springbot
    Feature
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Springbot
    5.2
    3 Ratings
    35% below category average
    Calendaring8.014 Ratings4.03 Ratings
    Event/webinar marketing00 Ratings6.41 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Springbot
    Feature
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Springbot
    4.2
    3 Ratings
    54% below category average
    Dashboards8.490 Ratings4.23 Ratings
    Standard reports8.087 Ratings4.23 Ratings
    Custom reports7.750 Ratings4.23 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Springbot
    Feature
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    Springbot
    6.9
    3 Ratings
    8% below category average
    API8.766 Ratings4.23 Ratings
    Role-based workflow & approvals9.031 Ratings8.21 Ratings
    Customizability8.242 Ratings7.31 Ratings
    Integration with Salesforce.com7.27 Ratings7.31 Ratings
    Third-party software integrations7.916 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
    Integration with SugarCRM00 Ratings7.31 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Klaviyo and Springbot
    Feature
    Klaviyo
    -
    Ratings
    Springbot
    2.7
    2 Ratings
    94% below category average
    Social sharing and campaigns00 Ratings2.52 Ratings
    Social profile integration00 Ratings3.02 Ratings
    Best Alternatives
    KlaviyoSpringbot
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSpringbot
    Likelihood to Recommend
    8.7
    (94 ratings)
    3.8
    (5 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    3.7
    (4 ratings)
    Support Rating
    9.0
    (1 ratings)
    4.2
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoSpringbot
    Likelihood to Recommend
    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
    Read full review
    Springbot Inc.
    Well Suited For:
    • Small businesses with small marketing teams.
    • Shopify Customers.
    • Small businesses that want more reporting/segmented lists.
    • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
    Less appropriate
    • Customer who are currently using Klaviyo.
    • Business who do not have a Shopify website.
    Read full review
    Pros
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
    Read full review
    Springbot Inc.
    • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
    • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
    • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
    • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
    • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
    • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
    Read full review
    Springbot Inc.
    • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
    • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
    • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
    • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Springbot Inc.
    No answers on this topic
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Springbot Inc.
    Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Springbot Inc.
    We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Springbot Inc.
    No answers on this topic
    Alternatives Considered
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
    Read full review
    Springbot Inc.
    Springbit is more expensive, more complicated and delivered less.
    Read full review
    Return on Investment
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    Springbot Inc.
    • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
    • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
    • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

    Springbot Screenshots

    Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.