Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
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SAP Customer Data Solutions
Score 8.2 out of 10
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The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.
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Pricing
Klaviyo
SAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Klaviyo
SAP Customer Data Solutions
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
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More Pricing Information
Community Pulse
Klaviyo
SAP Customer Data Solutions
Features
Klaviyo
SAP Customer Data Solutions
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.4
Ratings
10% above category average
SAP Customer Data Solutions
-
Ratings
WYSIWYG email editor
8.20 Ratings
00 Ratings
Dynamic content
8.30 Ratings
00 Ratings
Ability to test dynamic content
8.10 Ratings
00 Ratings
Landing pages
8.00 Ratings
00 Ratings
A/B testing
8.60 Ratings
00 Ratings
Mobile optimization
8.20 Ratings
00 Ratings
Email deliverability reporting
8.80 Ratings
00 Ratings
List management
8.80 Ratings
00 Ratings
Triggered drip sequences
9.00 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.4
Ratings
5% below category average
SAP Customer Data Solutions
-
Ratings
Lead nurturing automation
7.90 Ratings
00 Ratings
Lead scoring and grading
7.30 Ratings
00 Ratings
Data quality management
7.40 Ratings
00 Ratings
Automated sales alerts and tasks
7.20 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.0
Ratings
8% above category average
SAP Customer Data Solutions
-
Ratings
Calendaring
8.00 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.0
Ratings
9% above category average
SAP Customer Data Solutions
-
Ratings
Dashboards
8.40 Ratings
00 Ratings
Standard reports
8.00 Ratings
00 Ratings
Custom reports
7.70 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.2
Ratings
9% above category average
SAP Customer Data Solutions
-
Ratings
API
8.70 Ratings
00 Ratings
Role-based workflow & approvals
9.00 Ratings
00 Ratings
Customizability
8.30 Ratings
00 Ratings
Integration with Salesforce.com
7.30 Ratings
00 Ratings
Third-party software integrations
8.00 Ratings
00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Klaviyo
-
Ratings
SAP Customer Data Solutions
7.8
Ratings
6% below category average
Tag library
00 Ratings
7.80 Ratings
Tag variable mapping
00 Ratings
7.70 Ratings
Ease of writing custom tags
00 Ratings
7.80 Ratings
Rules-driven tag execution
00 Ratings
7.80 Ratings
Tag performance monitoring
00 Ratings
7.90 Ratings
Page load times
00 Ratings
8.00 Ratings
Mobile app tagging
00 Ratings
7.60 Ratings
Library of JavaScript extensions
00 Ratings
7.70 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Klaviyo
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
4% below category average
Standard visitor segmentation
00 Ratings
7.90 Ratings
Behavioral visitor segmentation
00 Ratings
8.00 Ratings
Traffic allocation control
00 Ratings
7.60 Ratings
Website personalization
00 Ratings
8.10 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Klaviyo
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
7% below category average
Account Scoring
00 Ratings
7.60 Ratings
Customer Data Governance
00 Ratings
8.10 Ratings
Data Connectors
00 Ratings
7.80 Ratings
Data Enhancement
00 Ratings
7.90 Ratings
Data Ingestion
00 Ratings
7.70 Ratings
Data Storage
00 Ratings
8.10 Ratings
Data Visibility
00 Ratings
7.80 Ratings
Event Data
00 Ratings
7.70 Ratings
Identity Resolution
00 Ratings
8.20 Ratings
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Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
Klaviyo helps me to measure the success of email campaigns.
Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
Can be pricey depending on company and email list.
Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.
SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
we have grown our revenue significantly without increasing our spend. This is critical.
retention rate has gone up tremendously with specific campaigns and audience targeting
would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
Using insights from the software, we refined our marketing plans and campaigns for better impact.
Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.