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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    Pricing
    KlaviyoLead Liaison
    Editions & Modules
    No answers on this topic
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    Offerings
    Pricing Offerings
    KlaviyoLead Liaison
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$499 Depends on package
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoLead Liaison
    Considered Both Products
    Klaviyo
    No answer on this topic
    Lead Liaison
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    79 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    85 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    76 Answers
    No answers on this topic
    Features
    KlaviyoLead Liaison
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Lead Liaison
    Feature
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    Lead Liaison
    8.8
    8 Ratings
    15% above category average
    WYSIWYG email editor8.384 Ratings9.08 Ratings
    Dynamic content8.389 Ratings8.57 Ratings
    Ability to test dynamic content8.183 Ratings8.27 Ratings
    Landing pages8.02 Ratings8.77 Ratings
    A/B testing8.684 Ratings8.75 Ratings
    Mobile optimization8.290 Ratings9.06 Ratings
    Email deliverability reporting8.892 Ratings9.37 Ratings
    List management8.792 Ratings8.88 Ratings
    Triggered drip sequences8.983 Ratings9.05 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Lead Liaison
    Feature
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Lead Liaison
    9.0
    8 Ratings
    14% above category average
    Lead nurturing automation7.970 Ratings9.58 Ratings
    Lead scoring and grading7.226 Ratings9.08 Ratings
    Data quality management7.333 Ratings8.87 Ratings
    Automated sales alerts and tasks7.229 Ratings8.87 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Lead Liaison
    Feature
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Lead Liaison
    8.9
    6 Ratings
    18% above category average
    Calendaring8.014 Ratings8.86 Ratings
    Event/webinar marketing00 Ratings9.06 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Lead Liaison
    Feature
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Lead Liaison
    9.2
    7 Ratings
    23% above category average
    Dashboards8.490 Ratings9.07 Ratings
    Standard reports8.087 Ratings9.37 Ratings
    Custom reports7.750 Ratings9.37 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Lead Liaison
    Feature
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    Lead Liaison
    8.5
    8 Ratings
    13% above category average
    API8.766 Ratings8.88 Ratings
    Role-based workflow & approvals9.031 Ratings8.56 Ratings
    Customizability8.242 Ratings8.07 Ratings
    Integration with Salesforce.com7.27 Ratings8.06 Ratings
    Third-party software integrations7.916 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
    Integration with SugarCRM00 Ratings9.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Klaviyo and Lead Liaison
    Feature
    Klaviyo
    -
    Ratings
    Lead Liaison
    8.8
    6 Ratings
    16% above category average
    Social sharing and campaigns00 Ratings9.06 Ratings
    Social profile integration00 Ratings8.56 Ratings
    Best Alternatives
    KlaviyoLead Liaison
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoLead Liaison
    Likelihood to Recommend
    8.7
    (94 ratings)
    9.1
    (8 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Usability
    8.0
    (3 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    KlaviyoLead Liaison
    Likelihood to Recommend
    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
    Read full review
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Pros
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
    Read full review
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
    Read full review
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Alternatives Considered
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
    Read full review
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Return on Investment
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing