Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…
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AdButler
Score 9.0 out of 10
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AdButler is an advertisement serving and retargeting software solution offered by Sparklit.
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Pricing
Kevel
AdButler
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Kevel
AdButler
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Pricing is customized based on feature needs, support needs, and monthly request volume.
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More Pricing Information
Community Pulse
Kevel
AdButler
Features
Kevel
AdButler
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Kevel
10.0
Ratings
30% above category average
AdButler
8.0
Ratings
8% above category average
DSP integration
10.00 Ratings
8.00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Kevel
10.0
Ratings
25% above category average
AdButler
8.5
Ratings
9% above category average
Ad campaign creation
10.00 Ratings
9.00 Ratings
Ad deployment
10.00 Ratings
8.00 Ratings
Display advertising
10.00 Ratings
9.00 Ratings
Ad display and retargeting segmentation
10.00 Ratings
8.00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
