Kentico Xperience vs. Optimizely Content Management System

Well suited for marketers that do not have in-house web programming or web designing resources available. Less appropriate for people that aren't computer savvy (i.e. don't know how to use basic programs like email, Excel, PowerPoint) or for those who are not detail-oriented because if you skip certain steps when adding/editing content, your webpage won't render correctly and/or create negative impact for search engine optimization without you knowing it.

Incentivized

Very much if a business is doing a rebrand, for example, or a digital transformation, the DXP product is super competitive. The managed services that provided around the infrastructure and all of the moving parts really, really works well. It just makes life as a developer very easy when ultimately you just have to do the code and deploy it out and don't worry about the environment infrastructure. I think it's really, really well and fits in really well with that. Areas where it's not so great in my experience, I would say, well, I've already mentioned kind of the CMS to SaaS product, but also just in general it feels like we're going through a bit of a transition period with the documentation at the moment. So when new features are rolled out or the product catalog expands, the documentation isn't always the best or streamlined. That can make life as a developer a little bit work at the times.

Incentivized

• Ease of use for the developer, content authors, and internet marketers that use it. The user interface in Kentico 8 truly is amazing and easy to pick up with no training.
• Strong customization and integration capabilities, including the built in REST service, Integration Bus, and elegant API. I love the fact that if there is anything not in the box we can use the system to extend it or connect it to any CRM, ERP, or other third party service very easily.
• Large out of the box functionality. There is an extremely high level of value that the platform provides. Instead of having to build extra modules for things like Event Booking, Forums, Polls, or E-commerce, they are already there for us to use.
• Ability to control the HTML output of the site at a very fine level. Creating HTML5 is very easy in Kentico and implementing any design, as responsive, is totally possible in the system.
• The ability to get a very high level of insight into the visitors journey through the website and market back to them with the Contact management, Lead Scoring, and Marketing Automation modules is very impressive.
• The scalablity of the system is impressive. Running a very highly trafficked web site is totally possible with Kentico and its strong caching and web farm capabilities.
• The support that Kentico provides is top notch, 24/7 global support is included with any purchase, 7 day bug fix policy, and excellent documentation
• The development community is engaged and ready to help if you are a developer learning Kentico, and the Kentico partner community is very strong as well.

Incentivized

• Folder structure - I was on Magento 1.x & 2.x for 10 years, which had no folder structure for blocks or images - it was very difficult to find things. We couldn't keep anything straight without it.
• The fact that it knows what block or image is being used and links to where it's being used is pure gold. It prevents deletion of needed elements.
• I like that I can drag a block or image somewhere new and it doesn't break anything.
• Our search of blocks and images is now working, that's very helpful.

Incentivized

• Their slogan - "Right First Time Technology" - I get what they mean, but some things may be lost in translation. This is a sentence fragment in English, and some clients may be turned off by it.
• Easier to understand documentation - their official documentation could use an overhaul. All of the information is there, but most of their code examples need to be fleshed out a bit. This aspect of their product can be very hard to navigate for first-time Kentico developers.
• Email Queue - this should be in the same section as Email Marketing; currently this is under Configuration

Incentivized

• promo types, several have been released that do not work as they are advertised/labeled which has caused us to make custom promos for just about all of them where we've actually fixed the functionality. The OOB types are completely unreliable
• promo exclusions/sorting -- this is very buggy, and some of this would normally be "out of the box" like no two order discounts should ever be able to stack. This gets incredibly difficult to manage when you have 75 active promos at a time.
• asset management - replacement files with same name aren't recognized even when the first version is deleted, this creates a mess in asset folders - nothing can be successfully deleted from epi asset library
• html automatic edits -- issues when typing in either content page links or asset links, epi always adds random characters to the end (?"Epieditmode=false,6789" for example, which doesn't break content, but does make it more difficult for the team to use non-epi html tools to build or edit
• auto dimensions on images -- when adding an image in the html, you have the address exactly, but any other way causes the editor to put width and height dims on the code, making the image warp in mobile, this is adding steps to undo the automatic edits, they are completely unhelpful
• blogs - we are running a blog in Opti that is compeltely manual, every "related article" and every "articles about x topic" block is hard coded, there is nothing dynamic in the content library which is frustrating, and creates a huge time suck for articles across the site, every time there is a new one, that's 10+ manual page updates

Incentivized

We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.

Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.

It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.

Incentivized

From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.

Incentivized

Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly

Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.

Incentivized

I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts

Incentivized

Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture

The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.

I was not fully involved.

Incentivized

Previously we used Microsoft SharePoint as a content management system and it was very limited, required a ton of support, and we encountered bugs on a weekly/monthly basis. All of the negatives that we had associated with SharePoint went away when we switched to Kentico. It was really night and day and Kentico has really helped us move forward and become much more efficient.

Incentivized

Optimizely Content Management System takes the best bit of previous platforms and simplifies them without removing the more advanced features but not making the necessary to get things going. allowing for any user to jump in and start working is a massive help but empowering power users to take advantage of all its features.

Incentivized

• Kentico has allowed us to deliver to clients more quickly, more cheaply, and with high quality to our clients. It's an inexpensive licensing model, an easy development platform, and powerful enough we can deliver amazing results to our clients.
• Kentico's quick setup and deployment model has allowed me to very quickly ramp up new developers. This saves money and time.
• We routinely see extraordinary returns in visits, time on page, and other critical metrics after rolling out Kentico-based systems/applications.

Incentivized

• Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
• Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
• Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences

Incentivized