TrustRadius

Kantar Research Services vs. Vantage Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Vantage Analytics
Score 0.0 out of 10
Small Businesses (1-50 employees)
Vantage Analytics in Toronto offers their marketing intelligence platform for aggregating, integrating, and understanding marketing data.
$0
Per Month [Unlimited Users]
Pricing
Kantar Research ServicesVantage Analytics
Editions & Modules
No answers on this topic
Startup
$0
Per Month [Unlimited Users]
Traction
$69
Per Month [Unlimited Users]
Accelerate
$299
Per Month [Unlimited Users]
Offerings
Pricing Offerings
Kantar Research ServicesVantage Analytics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Our enterprise tier starts at $1,000/month with significant customization available.
More Pricing Information
Community Pulse
Kantar Research ServicesVantage Analytics
Best Alternatives
Kantar Research ServicesVantage Analytics
Small Businesses
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Medium-sized Companies
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Score 8.4 out of 10
Lead411
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Score 9.1 out of 10
Enterprises
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Score 8.4 out of 10
D&B Hoovers
D&B Hoovers
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kantar Research ServicesVantage Analytics
Likelihood to Recommend
7.6
(0 ratings)
-
(0 ratings)
User Testimonials
Kantar Research ServicesVantage Analytics
Likelihood to Recommend
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Verified User
Anonymous
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No answers on this topic
Pros
  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
Verified User
Anonymous
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No answers on this topic
Cons
  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
Verified User
Anonymous
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No answers on this topic
Alternatives Considered
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
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No answers on this topic
Return on Investment
  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots

Vantage Analytics Screenshots

Screenshot of Main dashboardScreenshot of Automated marketing campaign approval pageScreenshot of Exploration and segmentation panel