Kantar Research Services vs. User Interviews

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

Good: - When one needs to recruit participants for User research fast. It’s particularly fast when someone doesn’t need niche sample - bad: - n/a (it’s difficult for me to say when I’m using it for 3 years with multiple clients and I’m a researcher. User interview does what I need)

Incentivized

• Testing of digital marketing campaigns.
• Testing new concepts or products with customers.

Incentivized

• Payment structure needs to be improved.
• standardization is limiting as it does not allow deeper understanding.
• Services are expensive.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

User Testing: - UI has the great feature of double screening that you can really select your participants based on the research requirements and they are not approved automatically.

Therefore not every question in the screener needs to be filtering.

Incentivized

• The ability to scale our business based on real customer insights.
• The ability to focus hiring on where our growth path is leading us.
• The ability to create new business development opportunities based on real-world data and analytics.

Incentivized