Kantar Research Services vs. MESH01

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
MESH01
Score 0.0 out of 10
N/A
MESH01, headquartered in Nashua, NH, offers testing solutions for every phase of product development. They offer purpose-built platform technology, product testers and expertise for every stage of product development cycle. The MESH01 service aims to help users generate insights during concept testing and product testing, and share these insghts across a team to drive product improvements.N/A
Pricing
Kantar Research ServicesMESH01
Editions & Modules
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Offerings
Pricing Offerings
Kantar Research ServicesMESH01
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Kantar Research ServicesMESH01
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User Ratings
Kantar Research ServicesMESH01
Likelihood to Recommend
7.6
(0 ratings)
-
(0 ratings)
User Testimonials
Kantar Research ServicesMESH01
Likelihood to Recommend
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
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Cons
  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
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Alternatives Considered
Easy to use, better pricing, deeper understanding.
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Return on Investment
  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
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