TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kantar Media

    Score8 out of 10
    N/AKantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A

    SERPsketch

    N/AN/ASERPsketch supports page one SERP to guide search strategy with knowledge about who a brands competitors are and how easy it is for customers to find a brand. SERPsketch rebuilds a page of Google for specific keywords, to display both the size and type of the SERP results a customer would see – including the share of each feature shown by owned domains, competitors and resellers. This helps guide a better approach to SEO/SEM, and allows users to measure marketing actions beyond just rankings…

    $50

    per month + VAT

    Pricing
    Kantar MediaSERPsketch
    Editions & Modules
    No answers on this topic
    Up to 500 credits per month
    £50 +VAT
    per month
    Up to 5,000 credits per month
    £250 +VAT
    per month
    Up to 15,000 credits per month
    £500 +VAT
    per month
    More than 15,000 credits
    Custom
    Offerings
    Pricing Offerings
    Kantar MediaSERPsketch
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    Kantar MediaSERPsketch
    Likelihood to Recommend
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Kantar MediaSERPsketch
    Likelihood to Recommend
    Kantar
    For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
    Incentivized
    Read full review
    SERPSketch
    No answers on this topic
    Pros
    Kantar
    • Agility
    • User interface
    • ROI from improved Paid media Performance
    Incentivized
    Read full review
    SERPSketch
    No answers on this topic
    Cons
    Kantar
    • Help and support agents
    • Timely updates at times, not on par with others'
    • Lack of intuitive recommendations feature / insights manager
    Incentivized
    Read full review
    SERPSketch
    No answers on this topic
    Alternatives Considered
    Kantar
    It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
    Incentivized
    Read full review
    SERPSketch
    No answers on this topic
    Return on Investment
    Kantar
    • Increased ROI 10x compared to previous solution in first two years
    • Improved market share of partner brand ahead of expectation
    • Opened up confidence of branching out into new markets internationally
    Incentivized
    Read full review
    SERPSketch
    No answers on this topic
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