Kameleoon vs. Monetate

• We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
• The widget editor is intuitive and very easy to use, a lot of features are available without any code
• The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
• We strongly recommend Kameleoon !

Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.

Incentivized

• The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
• Great customer service and willingness to help with any of our questions.
• Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.

• Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
• Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
• The User Interface to develop new actions is not terrible.
• Supports Single Sign On, which is the preferred method of managing users at my organization.

Incentivized

• Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
• Their online tutorial could also be easily improved.
• If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.

• The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
• Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
• The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.

Incentivized

already renewed :)

I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.

Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion

Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.

Our Kameleoon team is also very dedicated to us. We have weekly meetings to review our project roadmap and the results of our ongoing campaigns. Kameleoon’s team is very supportive and ambitious for every project. The responsiveness of the teams is also very helpful and reassuring when there are up and downs (as happens in every relationship).

Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.

Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.

Incentivized

The agency that helped create our new Headless website recommended Kameleoon and Growth book on top of the stalwart Optimizely. Our final round of POC was between Optimizely and Kameleoon, and the thing that pushed Kameleoon ahead was the size of their snippet and how easy it was to set up the Segment integration out of the box to do what we needed it to do. Although Kameleoon is relatively "new" to the North American market, they have continued to perform above and beyond our expectations.

Incentivized

At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.

Incentivized

• The platform allows us to test and learn different functionalities.
• We run multiple feature experiments at different levels of the customer journey (search, login, and checkout) to improve efficiency and our conversion rate.
• We are also able to boost our fidelity program to the right audience thanks to AI.
• And obviously, optimize the user experience continuously.

• We've had great results with our tests! We've seen a solid ROI on most, and we've been able to identify areas we shouldn't be investing resources into.
• Our teams have really pulled together to come up with ideas and test them. Putting a monetary amount on new features has helped the company understand the value of web dev, CX/UX, and marketing campaigns.

Incentivized