Kajabi vs. Thinkific

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.6 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$89
per month
Thinkific
Score 8.1 out of 10
N/A
Thinkific Plus is a scalable learning platform that’s designed to be easy to use for teams and customers. Thinkific Plus offers enterprise-grade features that scale with the needs of enterprises, and the service includes a people seriously dedicated to helping users to reach their goals.N/A
Pricing
KajabiThinkific
Editions & Modules
Kickstarter
$89
per month
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
No answers on this topic
Offerings
Pricing Offerings
KajabiThinkific
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details30% discount for annual pricing.
More Pricing Information
Community Pulse
KajabiThinkific
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KajabiThinkific
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Score 9.2 out of 10
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User Ratings
KajabiThinkific
Likelihood to Recommend
9.5
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
8.0
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
KajabiThinkific
Likelihood to Recommend
It works great for us in the education space and delivering our curriculum to our clients. It's nice to have some of the extra access features and to have the community feature, so that works great for us. At the same time, Kajabi lacks some of the specificity we need, and I don't believe it is technically geared directly to the education space, so we will likely switch providers in the next couple of years to something that is more robust and relevant to our business model.
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Thinkific is well-suited if you want to host an online course and have a variety of materials, such as videos, PDFs, and assignments. A plus is that you can host a community linked to your course, making it easy to give feedback.
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Pros
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
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  • Enables course creators to deliver high quality courses very fast
  • Offers unlimited hosting for videos included in the subscription price
  • Provides an easy to use administration interface that's powerful and accessible
  • Easy to scale subscription tiers on B2C plans, cost effective highly scaleable B2B plans (Thinkific Plus) ideal for companies who want to start a customer education program
  • Amazing support and account management team - great mindset and people in the teams.
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Cons
  • They've improved leaps and bounds, but their CRM is still subpar
  • They have great uptime, but it could be better
  • Affordability - I went in hoping to use their CRM feature and cut costs, but their CRM is lacking
  • They offer a shopping cart, but in terms of being able to customize and payment option, they have a ways to go.
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  • I would add some more blocks for page design to have more options as to what I can do, like a proper gallery where you can open and close images.
  • I would expand the text options within specific blocks, like being able to hit enter inside a text box and having my paragraphs separated if I wanted to.
  • Adding new integrations would be awesome, so you don't have to pass through Zapier. Maybe a ClickFunnels integration?
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Likelihood to Renew
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
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We will continue to use Thinkific for our company pieces of training. Until we are able to create our own in house portal, this is an excellent source to have a learning management software tool that is easy to use and easy to implement without much technical training to administer
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Usability
The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible
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Under Site Builder, when trying to add a new section, so many templates appear; however, preview is not shown, which makes it super difficult and time consuming to identify a template that suits the purpose. Customization of certification designs is a bit difficult too. There are limitations to the type of quiz questions I can create - for example, there's no option to have fill in the blank questions.
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Reliability and Availability
No answers on this topic
I've never had any issues with accessing Thinkific but I can see when it has been a problem for others. When I get updates on when they are doing maintenance to their platform I tend to make sure that is not the day I plan to be working on my school so as not to get frustrated
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Performance
No answers on this topic
When it comes to the performance of Thinkific for me I find that it's good but could be better. I tend to think that the larger the files and videos you upload on your courses may add to the impact of it's uploading (not sure if that's actually true or not). But overall the performance of Thinkific via my tablet and desktop is very good when I have a fast speed broadband speed
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Support Rating
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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I rate Thinkific a ten because of its excellent customer service, ease of use, high-quality product, fair price with excellent ROI, and because they keep making improvements. Using Thinkific solved the problems of piecing together our course with various WordPress plugins, iframes, and payment processing software. It's easy to create a course website for people who can't write code.
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Implementation Rating
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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The implementation period took time like it would in earning and using any new tool. It was more about being organised, having better time management processes in place and having people you were able to reach out to if you were every able stuck. The other key ting with the implementation period was giving yourself a realistic time scale to get the job completed.
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Alternatives Considered
Kajabi is more adjusted for learning needs. While Tilda and Wix can help to create very customizable designs for landing pages and great checkout experiences, Kajabi is more convenient for creating learning sequences. The best way is to use all these platforms together, so they can support the optional customer journey from landing page to learning on the course.
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I think Thinkific is way better than Udemy. The Udemy platform was not user friendly, they require you submitting for approval before you can even upload a course and have so many restrictions. They never even approved my course, nor did they email me as to why. The support is not there like it is for Thinkific. Also, with Udemy, it feels like you are competing with so many people because they are given other options in comparison to you vs on Thinkific, it truly is your own. You do your own marketing and when people come to your landing page, it is all they see. They can't venture off of it to go to the next person who is on Thinkific. I love Thinkific and tell everyone to get on it. People say to me they want to know my ROI before they decide to invest in it. They want to know that it actually works.
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Scalability
No answers on this topic
The opportunities to scale your online course business with Thinkific is endless. They provide a great range of plans with features, integrations and support to suit the needs of any business as different levels. The key here is knowing where to start with the budget you have and then knowing when it's time to scale up and the tools and resources it will require.
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Return on Investment
  • Saved around $100 a month thanks to combining several online platforms into one
  • Saved dozens of hours not having to upload videos and images thanks to the Google Drive integration and URL Import
  • Building pages takes a little longer than other page builders due to how many clicks it takes to exit and enter editing settings.
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  • pre thinkific vs post thinkific launch for sales training, our sales reps are getting their first solo sale on average 0.6 days faster. Before it was 5.7 days on average to sell by themselves, now it is 5.1 days on average accross 1500 sales reps that have completed the training since launching the training in May 2024
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ScreenShots