Kajabi vs. Shopify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.6 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$89
per month
Shopify
Score 9.1 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Pricing
KajabiShopify
Editions & Modules
Kickstarter
$89
per month
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Offerings
Pricing Offerings
KajabiShopify
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details30% discount for annual pricing.A 25% discount is offered for annual billing.
More Pricing Information
Community Pulse
KajabiShopify
Features
KajabiShopify
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kajabi
-
Ratings
Shopify
8.7
Ratings
10% above category average
Product catalog & listings00 Ratings9.50 Ratings
Product management00 Ratings8.70 Ratings
Bulk product upload00 Ratings8.60 Ratings
Branding00 Ratings8.80 Ratings
Mobile storefront00 Ratings8.90 Ratings
Product variations00 Ratings9.00 Ratings
Website integration00 Ratings8.60 Ratings
Visual customization00 Ratings8.00 Ratings
CMS00 Ratings8.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kajabi
-
Ratings
Shopify
7.9
Ratings
3% above category average
Abandoned cart recovery00 Ratings7.90 Ratings
Checkout user experience00 Ratings7.80 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kajabi
-
Ratings
Shopify
9.6
Ratings
15% above category average
eCommerce security00 Ratings9.60 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kajabi
-
Ratings
Shopify
8.4
Ratings
9% above category average
Promotions & discounts00 Ratings9.20 Ratings
Personalized recommendations00 Ratings8.40 Ratings
SEO00 Ratings7.60 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kajabi
-
Ratings
Shopify
8.2
Ratings
2% above category average
Multi-site management00 Ratings6.70 Ratings
Order processing00 Ratings9.80 Ratings
Inventory management00 Ratings7.80 Ratings
Shipping00 Ratings7.80 Ratings
Custom functionality00 Ratings8.60 Ratings
Best Alternatives
KajabiShopify
Small Businesses
TalentLMS
TalentLMS
Score 8.7 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Absorb LMS
Absorb LMS
Score 9.2 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
Absorb LMS
Absorb LMS
Score 9.2 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
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User Ratings
KajabiShopify
Likelihood to Recommend
9.5
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
9.2
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
KajabiShopify
Likelihood to Recommend
It works great for us in the education space and delivering our curriculum to our clients. It's nice to have some of the extra access features and to have the community feature, so that works great for us. At the same time, Kajabi lacks some of the specificity we need, and I don't believe it is technically geared directly to the education space, so we will likely switch providers in the next couple of years to something that is more robust and relevant to our business model.
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Shopify is perfect for companies who are looking to run a simple-to-medium base e-commerce system and aren't looking to get too fancy with integrations. Those companies, though, that have more complex integrations (especially with checkout) might be better off using another e-com system out there where you have access to the full core code.
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Pros
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
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  • Constant support and guidance on global policies that might affect your business
  • Flexible app integrations with an open storefront to allow developers to create helpful services for businesses as they grow
  • Extremely customizable - allowing a business to shine and operate in their own unique way
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Cons
  • They've improved leaps and bounds, but their CRM is still subpar
  • They have great uptime, but it could be better
  • Affordability - I went in hoping to use their CRM feature and cut costs, but their CRM is lacking
  • They offer a shopping cart, but in terms of being able to customize and payment option, they have a ways to go.
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  • Basic requests for store management are not out of the box. Shopify puts a lot of stock in their apps and app partners to bring some of the features that I expected to be out of the box. I've used Shopify for multiple clients and ran into roadblocks for each when we were unable to do basic things. Sometimes the apps are free and it's no big deal. Other times you have to pay for another service to do something as basic as set up stock out reports and notifications.
  • Their support/team communication is poor. Again, working on multiple stores with license on all their levels and the support was consistently unresponsive or unhelpful.
  • If you're a partner managing multiple stores, the log-in between the partner dashboard and your individual stores is confusing. I'm often found in a loop searching for the right place to log in because you can't access the stores you are a partner on in the same way as the other Shopify stores. Seems minor, but it's a frustrating thing I encounter often.
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Likelihood to Renew
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
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Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Usability
The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible
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It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
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Reliability and Availability
No answers on this topic
Shopify support is always available when you need them.
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Performance
No answers on this topic
Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
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Support Rating
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Online Training
No answers on this topic
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
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Implementation Rating
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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Alternatives Considered
Kajabi is more adjusted for learning needs. While Tilda and Wix can help to create very customizable designs for landing pages and great checkout experiences, Kajabi is more convenient for creating learning sequences. The best way is to use all these platforms together, so they can support the optional customer journey from landing page to learning on the course.
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Shopify out of the box had more features and did what we were looking to do that BigCommerce could not do without extensive customizations using a third-party vendor. That made it a very easy choice to switch to Shopify. Most of the customizations needed in Shopify we were able to do ourselves.
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Scalability
No answers on this topic
Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
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Return on Investment
  • Saved around $100 a month thanks to combining several online platforms into one
  • Saved dozens of hours not having to upload videos and images thanks to the Google Drive integration and URL Import
  • Building pages takes a little longer than other page builders due to how many clicks it takes to exit and enter editing settings.
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  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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ScreenShots