JangoMail vs. Listrak

JangoMail is only good for sending mass email and nothing more. While its interface is simple to use, it doesn't have a good amount of features attached to it. That probably explains why it's quite cheap compared to other mailing services. It's lacking features and additional functionalities. It's a cheap alternative mainly for sending mass email though, which is nice for a company that sells product to consumers like us.

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It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

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• The platform is inexpensive.
• Their support people are very nice.

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• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

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• So far I haven't had any troubles, or problems with JangoMail. I'd love to just paste a WORD doc into the HTML window, but I am not going to risk having the links broken. So I preformat my copy with the long links and then insert them in the HTML window and make them look pretty.
• JangoMail's "add additional fields" in the into the body of the email is not very transparent, but when you add additional features and that depth of functionally then there is going to be a higher learning curve. I have not explored all of their tutorials.....and they have a great blog to explore also.
• This is not a big thing but maybe a clock could be installed to show that the email is being sent and that there is x amount of time until the "report" is ready to view. There is a no man's land time that as a user you are not sure if the mail got delivered or is being delivered.

• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

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It satisfied the basic purpose for which my company bought the license. No complaints there.

I selected JangoMail because I wanted to try something new. Usually I find myself using YAMM which is Yet Another Mail Merge but using a new interface was refreshing and it was also very easy to learn and use. I would definitely use it again in the future and recommend to others

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The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

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• Sending mass mails so consumers can get an update on our newly released products
• Quite inexpensive so we don't have to break bank for this
• Lack of functionalities and features is a downside which caused more manual works

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• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.