iZooto is a user engagement and retention tool that is designed to leverage web push notifications to help business to drive repeat traffic, leads and sales. iZooto, Datability’s first product was rolled out publicly in Feb 2016. The vendor says the fundamental difference between how a mobile application and a website works with users is in the level of interaction and personalisation that a mobile application offers. Additionally, the vendor says with iZooto, they are empowering…
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SendPulse
Score 3.6 out of 10
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SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.
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Pricing
iZooto
SendPulse
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
iZooto
SendPulse
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
$99 number of subscribers
No setup fee
Additional Details
User Engagement is at the heart of every business. It is the reason that drives business growth. Businesses focussing on creating contextual communication to engage users, will outpace everyone else. This is our mojo - to help you engage your users and create delightful moments.
Yes, that really is our mission. We understand that whether you are small business or a large business or just a One-Person-Army, restricting number of websites per account where you wish to use iZooto is frustrating. For this precise reason, we have consciously stepped away from the number of websites per plan model. So when you create an account on iZooto, you can add any number of websites and any number of users to manage those web properties for yourself.
Pricing starts from $9 a month and depends on the number of messages sent.
More Pricing Information
Community Pulse
iZooto
SendPulse
Features
iZooto
SendPulse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iZooto
-
Ratings
SendPulse
4.0
Ratings
66% below category average
WYSIWYG email editor
00 Ratings
2.00 Ratings
Dynamic content
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1.00 Ratings
Ability to test dynamic content
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4.00 Ratings
A/B testing
00 Ratings
3.00 Ratings
Mobile optimization
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2.00 Ratings
Email deliverability reporting
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7.00 Ratings
List management
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6.00 Ratings
Triggered drip sequences
00 Ratings
7.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iZooto is great if you have a case where you are selling something to consumers on your site. Or are looking to re-target them after they came to you. It may not be suited for targeting existing customers of a SaaS company who have already been acquired, when you've got the user locked in. However it can be useful to retarget the top level funnel of a SaaS company and increase leads.
In my department it is very well suited. It is one of the best application for sending weekly newsletters to my clients. I use it to send important market information to my clients on a regular basis. The kind of templates it provides me I fill with adequate information for my clients. It also allows me to present that information in a very organised manner.
iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
iZooto allows us to monetise our push notifications without any extra effort.
I feel its User Interface is one of the strengths. It is very simple to operate. It is not necessary for any user to have good knowledge of newsletters design or e-mailer design to make a good and informative e-mail design on this software.
Its technical ability to send user's campaign to customer's Inbox is something which one can rely on. Its deliver-ability is almost 100 percent.
It gives detailed analysis of any campaign. And this feature is very necessary for any software to help its users to understand the outcome of that email activity. SendPulse is awesome in this feature. It gives you detailed statistics to analyse your campaign. Users can download these statistics in PDF and Excel format also.
I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
They were on top of things right away when I reported an issue with their WordPress plugin, or when I needed to switch from Shopify to WordPress. Very hands-on and responsive. They have built-in live chat support in their app, though it would be nice if they incorporated it into their WordPress plugin too, so I didn't have to leave WordPress to report issues.
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
OneSignal is free up to a very high limit, whereas iZooto is paid. But OneSignal is only suitable for posting notifications about news articles, whereas iZooto has cart abandonment. That alone makes it a no brainer. Also, the custom prompts to subscriptions add a nice touch and a way to start a non-generic relationship from the very first touch.
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
I bought iZooto as a lifetime deal when it was on early beta, so the ROI is high. I am about to transition a major news property I manage on to iZooto from OneSignal as it allows for easy segmentation and cart recovery, which OneSignal does not offer, at least anywhere near as easily.
We spend up to $20 on user acquisition, and since implementing iZooto, that number has gone down to closer to $15. Still, I cannot say if the whole gain is from iZooto, as attribution is messy, but I'm sure it has contributed to our efficiency.
Push notifications are the 4th highest source of referrals for us, so it's bringing users back.