Iterate vs. Lookback

Using Lookback for a variety of types of User Interviews and user testing sessions is very valuable. it allows you to organize your interviews in a way thats really team accessible. Making highlight reels that you can share with the rest of the team to show video insights from real customers is really powerful.

Incentivized

• Organization of user interviews
• Sharing of interviews across the team
• Creating highlights of insights

Incentivized

• Unmoderated interviews is still under cooked as a feature
• The process of how participants have to download an app to start an interview is a large friction point for us

Incentivized

Once you understand how the interface works, it works great, but there is a learning curve

Incentivized

Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.

Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Incentivized

• It allows stakeholder engagement and that’sa huge plus especially if it’s happening discretely in the background and theyre not interrupting the interview

Incentivized