iSpionage vs. SpyFu

A good tool to analyze your own website, the websites of your competitors, and potential partners. It is more than just a tool for SEO and SEM experts. Any marketer can use it. For example, as an HR manager, iSpionage helps me to find good websites to post info about our vacancies. No matter how nice the website is - traffic is a king.

Incentivized

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

Incentivized

• Keyword research.
• Competitor analysis.
• Paid search benchmarking.

Incentivized

• Keeping a tab on competitors organic and inorganic activities
• Helps identify where the competitor is getting the backlinks from.
• Identify competitors top content and the keywords that's bringing them traffic
• Get proper information of their current and past ADS run on Google.

Incentivized

• The Compare Competitor button sounds pretty sweet, but I've never been able to get it to work—it just says it's temporarily unavailable (I've tried it like 30 times over months). Maybe just a browser bug? Dunno
• I wish there were more exportable data —the overall little chart would be nice, but I guess screenshotting works okay—more chart types would be nice too, or a filter option of data points to throw into that chart.
• I wish I could export the "Top Ads" widget—you have to just copy paste it I guess...seems like a missed opportunity for quick use

Incentivized

• As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
• When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Incentivized

Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack

Incentivized

SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

Incentivized

SEMRush rules for quick organic insights, but its paid search insights aren't very substantial, it seems to me. iSpionage is the only tool I've seen or heard of that actually pulls in competitor ads and gives an estimated spend. That's pretty amazing—and clients will never stop asking about what kinds of ads and how much competitors are spending

Incentivized

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

Incentivized

• iSpionage has yielded some actionable intel for our organic strategy

Incentivized

• Helping us track our ranking.
• It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
• You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

Incentivized