ironSource vs. Yahoo Native

Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.

As I've alluded to before, Yahoo Gemini! is particularly well-suited for that extra bit of marketing spend and those last few needed leads and MQLs to get you over the hump. We definitely find that the ROI is well worth it, but it's also not the type of channel that we're gonna drop half of our budget on. The scalability is limited to an extent.

Incentivized

• Great reporting
• Dedicated AM to help get the best use of the product
• Exclusive deals with big publishers

Incentivized

• Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
• Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
• Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.

Incentivized

• Very small inventory for iOS in Latin.
• Sometimes does not deliver at the set targets.

Incentivized

• More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
• No display/programmatic buying options as yet.
• Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.

Incentivized

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

Incentivized

They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.

Incentivized

Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.

Incentivized

Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini does seem to have the least strict approval process, which is nice with both Facebook and Twitter making it difficult to target and run ads for certain products/topics.

Incentivized

• Helps us deliver on our campagins, improving ROI
• Inventory quite expensive, decreasing ROI
• Not transparent on margins, which is not good for the business

• For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
• In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
• For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.

Incentivized