ironSource vs. Tapjoy

Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.

If you need to scale you app and has an easy funnel. As it has a offerwall service, you ay per the event or the CPI. Sometimes it has a very high uninstall rate as the users make the event just to get the coin gems. But overall, I would recommend it as a complement channel

Incentivized

• Great reporting
• Dedicated AM to help get the best use of the product
• Exclusive deals with big publishers

Incentivized

• Get installs at the correct target
• Easy of use
• Big inventory

Incentivized

• Very small inventory for iOS in Latin.
• Sometimes does not deliver at the set targets.

Incentivized

• long term retention can be improved.
• Little confusing navigation.

Incentivized

Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.

Incentivized

Great Advertising platform for your products and services. It increases sales and the revenue of the business. User engagement rate can be increased.

Incentivized

• Helps us deliver on our campagins, improving ROI
• Inventory quite expensive, decreasing ROI
• Not transparent on margins, which is not good for the business

• UI/UX is little confusing.
• Rewards are less.

Incentivized