ironSource vs. InMobi

Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.

InMobi provides a wide range of tools and services to help app developers like us flourish in a highly competitive market. We presently run various campaigns with them and also use their DSP and affiliate network to assist us to accomplish our internal goals. They give great insight into the performance of each campaign and strive to enhance performance each time, demonstrating a desire to achieve greater outcomes.

Incentivized

• Great reporting
• Dedicated AM to help get the best use of the product
• Exclusive deals with big publishers

Incentivized

• Great provider of bringing in new users to mobile app
• Driving real users to the app without the fluff
• Understand and identify the target audience
• Acquire new, high value users, not just installs
• Maximize the use of each creative to showcase the app to the target audience

Incentivized

• Very small inventory for iOS in Latin.
• Sometimes does not deliver at the set targets.

Incentivized

• There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.

Incentivized

Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.

Incentivized

They offer reliable 24/7 technical support, covering technology issues, advice on inventory management, and media planning. They are one of the best mobile monetization platforms for Android and iOS developers who want to generate revenue from their apps. They also analyze and give suggestions on the implementation of advertising formats. InMobi selects the best matching advertisers.

Incentivized

• Helps us deliver on our campagins, improving ROI
• Inventory quite expensive, decreasing ROI
• Not transparent on margins, which is not good for the business

• InMobi's ad delivery platform is unique.
• Allows you to create a discovery zone within applications. Ads are selected.
• They can be interacted with ads.
• It results in better offers and effective personalized ads.

Incentivized