ironSource vs. Liftoff

Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.

I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.

Incentivized

• Great reporting
• Dedicated AM to help get the best use of the product
• Exclusive deals with big publishers

Incentivized

• Continual site/system improvements
• Ease of Use
• Ability to spin up stores quickly

Incentivized

• Very small inventory for iOS in Latin.
• Sometimes does not deliver at the set targets.

Incentivized

• Data Uploads could be easier
• Customer service is strong but they have been inundated lately which means responses are sometimes slow
• Custom deployments take a while again because they are so behind

Incentivized

Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.

Incentivized

They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.

Incentivized

• Helps us deliver on our campagins, improving ROI
• Inventory quite expensive, decreasing ROI
• Not transparent on margins, which is not good for the business

• Less double data entry thanks to the uploads
• Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
• Allows us to scale more easily instead of relying on a one-person developer team

Incentivized