Invoca vs. Marsview

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Invoca
Score 9.6 out of 10
N/A
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
Marsview
Score 10.0 out of 10
N/A
Marsview APIs can be used by developers and CX teams who are integrating conversation intelligence in voice, video and chat-driven applications. The flagship Marsview Speech Analytics is a cloud-hosted or containerized API service that helps transcribe a conversation and discover insights. It includes models for automatic speech recognition (ASR), Tone Analyzer, Natural Language Classifiers to uncover topics, keywords, entities and sentiments.N/A
Pricing
InvocaMarsview
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
InvocaMarsview
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InvocaMarsview
Best Alternatives
InvocaMarsview
Small Businesses
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Medium-sized Companies
Revenue.io
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Clari
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Enterprises
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Score 7.8 out of 10
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Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InvocaMarsview
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
InvocaMarsview
Likelihood to Recommend
We are able to reduce non-sales calls by being able to attribute [the source of incoming calls]. But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run. It is expensive if we needed a simple call tracking solution only.
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I believe communicating effectively is 99 percent of the battle in the field that we are in. I believe that understanding what people are saying and how they are saying it is crucial. I feel Marsview helps us become even better at helping our clients, because it allows us to listen in an enhanced way to properly service our clients.
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Pros
  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
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  • Tone analyzer
  • Call transcription
  • Content moderation
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Cons
  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
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  • Simpler interface
  • Transcription not quite 100 percent
  • Slow to load (but might just be our systems)
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Support Rating
Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
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Alternatives Considered
We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that we were looking for, like call scheduling and call recording, that are essential for marketing campaigns too. Its reporting dashboard is our least favorite thing about it.
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I think it holds its own and then some. I believe Marsview picks their lane and really is effective at doing the things we want the software to do. Call transcription is important to me, and I feel that they are the best by far at what they do, and it is not even close. I picked Marsview for cost purposes, but by no means do I feel the quality is lost. It is great.
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Return on Investment
  • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
  • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
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  • Allows us to tailor interactions with clients better
  • Debrief our team on how we can do better from reviewing our transcripts
  • Made my team receptive to critiques by showing them data that tells us how to be better at what we do.
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ScreenShots