Interana headquartered in Redwood City provides their product customer journey analytics software.
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PowerReviews
Score 7.8 out of 10
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PowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The company was founded in 2005 and is based in Chicago.
Interana is best suited for companies with large customer bases and many data points. Behavioural modeling is key and if you need any type of insight this tool is great for that.
PowerReviews is a great tool for outside customers to leave reviews, however, it is not very friendly for the team that is taking the information, analyzing it, and trying to learn from it. Their website can be much improved for ease of use, additionally, it may just be my server, but it takes a lot of time for information to load, even if the review volume is 0. Just all the baggage that comes with the page loading makes it slow
Their flexibility with moderation options works well for our business. We can moderate immediately, or have PowerReviews handle the first round of moderation.
The back end reporting allows us to export and distribute review content on an automated schedule, helping our product managers get first hand feedback.
Easy for customers to leave reviews, with some customization by product type built in and configurable for our products.
Also relatively easy to drop visitors in to a review form for the exact product they've purchased.
Good value compared to the other major player in the consumer review space.
Interana's ability to scale is huge for our environment and does it very well. Most other tools can't keep up with the large amounts of datasets that are generated daily.
PowerReviews provided the best balance of price and value. bazaarvoice is popular in the industry but when we compared pricing and features we did not see any compelling reason to spend more. PowerReviews also had the easiest team to work with in the sales process, and that has continued into the engagement.
Custom components and PowerReviews API can display positive customer feedback from an element.
In return for honest reviews and answers to customer questions, we provide genuine and authentic feedback and let customers strain new products.
Syndicated reviews help customers see how products work in real life, which increases trust in our website/business and the products and boosts conversions.