Interactions Digital Roots vs. Sparkcentral (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Interactions Digital Roots
Score 6.0 out of 10
Enterprise companies (1,001+ employees)
Interactions Digital Roots collects conversations from across the web and not only captures keyword and sentiment analysis but also includes customer intent. The vendor says that this allows the platform to identify and route conversations in a precise and highly customizable way. Using Machine Learning and Natural Language Understanding, the system can prioritize and categorize actionable content, automatically routing it to workgroups (queues) organized by customer assistance, marketing…N/A
Sparkcentral (discontinued)
Score 10.0 out of 10
N/A
Sparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.N/A
Pricing
Interactions Digital RootsSparkcentral (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Interactions Digital RootsSparkcentral (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsPricing is based on program scope. Please contact Digital Roots for pricing details.
More Pricing Information
Community Pulse
Interactions Digital RootsSparkcentral (discontinued)
Best Alternatives
Interactions Digital RootsSparkcentral (discontinued)
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Front
Front
Score 7.1 out of 10
Front
Front
Score 7.1 out of 10
Enterprises
Front
Front
Score 7.1 out of 10
Front
Front
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Interactions Digital RootsSparkcentral (discontinued)
Likelihood to Recommend
-
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Interactions Digital RootsSparkcentral (discontinued)
Likelihood to Recommend
No answers on this topic
Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
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Pros
No answers on this topic
  • It's an excellent tool for collaboration. The UX is friendly and intuitive and our team loves the internal chat.
  • The workflow is seamless and provides easy-to-use features for the team and leaders to do what they need to do.
  • The integrated knowledge base is easy to manage, search and use.
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Cons
No answers on this topic
  • Bringing back the option to see not only who is responding to a customers post, but actually seeing the response as they are typing it out. That was a neat feature to have.
  • It will timeout, which is a bit annoying sometimes but not a huge deal.
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Likelihood to Renew
No answers on this topic
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
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Usability
No answers on this topic
The system meets all my expectations.
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Support Rating
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Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
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Alternatives Considered
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Sparkcentral is in an excellent place - they are the only true stand-alone social media customer care platform. We also provide support through Oracle RightNow (Chat/email), but the social add-on for that appeared to be weak. Hootsuite works fine for small teams of low volume customer care, but for a dedicated social care platform, we could not find anything else worth considering
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Return on Investment
No answers on this topic
  • Providing customers the option to contact us via social media cuts costs for the company by lowering call in numbers and creating a more efficient way of assisting customers where they are.
  • Currently there is not an option to separate outside of business hours reporting for response time and within business hours. This can cause a pain point when reporting to other departments as it calculates a higher response time than the accurate one due to outside business hours.
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ScreenShots

Interactions Digital Roots Screenshots

Screenshot of ENGAGE workflow views and feed builder.Screenshot of ENGAGE Performance Tracker reporting dashboard.