Intellimize vs. LaunchDarkly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Intellimize
Score 6.0 out of 10
N/A
Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.N/A
LaunchDarkly
Score 7.6 out of 10
N/A
LaunchDarkly provides a feature management platform that enables DevOps and Product teams to use feature flags at scale. This allows for greater collaboration among team members, and increased usability testing before full-scale feature deployment.
$12
per month per Service Connection per month, or $10 per 1k client-side MAU per mo
Pricing
IntellimizeLaunchDarkly
Editions & Modules
No answers on this topic
Foundation
$12
per month per Service Connection per month, or $10 per 1k client-side MAU per mo
Enterprise
Custom
Guardian
Custom
Offerings
Pricing Offerings
IntellimizeLaunchDarkly
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available on the Foundation plan for annual pricing.
More Pricing Information
Community Pulse
IntellimizeLaunchDarkly
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IntellimizeLaunchDarkly
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Score 8.6 out of 10
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Medium-sized Companies
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Score 8.3 out of 10
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Score 8.7 out of 10
Enterprises
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Score 8.3 out of 10
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Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IntellimizeLaunchDarkly
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
7.4
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
8.1
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
8.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
IntellimizeLaunchDarkly
Likelihood to Recommend
Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
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Great for rolling out features slowly for beta testing in production. I would say it is less well suited for toggling features permanently for users as this requires more integration with our backend and billing systems that would be a lot of work to set up.
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Pros
  • CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
  • AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
  • The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.
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  • Feature Flag Management: It's like magic. With a flip of a switch, you can manage feature rollouts to visitors or accounts across the web and mobile applications!
  • Segmentation: Create a segment of visitors or accounts and then use that to target a feature flag rule. Really easy to use and saves so much time.
  • Ease of Use: Seamless copy/paste functionality, really clear status indicators so you can find what is on and for whom.
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Cons
  • No WYSIWIG Editor
  • Limited to only 5 tests a week
  • QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run
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  • It would be nice to see a feature flag's settings against all environments at once.
  • It would be to have a "array" type flag for related but different settings (eg, enableA and enableB could be enable: [a, b]).
  • It would be nice have customizable columns on the Users page (eg, if I want to inject a new meta data).
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Likelihood to Renew
No answers on this topic
It fits out business case
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Usability
No answers on this topic
It's very easy to create new feature flags and set them properly. It is more difficult to get LaunchDarkly integrated within a distributed system so that flags can be used. Especially on stateless servers where gating features by user is not easy. Overall though, it is very easy to get started and I like how simple it is to use.
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Reliability and Availability
No answers on this topic
No issue with availability at all
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Performance
No answers on this topic
From what I have seen, LaunchDarkly integrates well with your code and also services you might have in your tech ecosystem. We use Jenkins for automation and we were able to use it to build pipelines to automate the control of LaunchDarkly toggles in our code.
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Support Rating
No answers on this topic
The overall support is very responsive
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Implementation Rating
No answers on this topic
Yes I do.
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Alternatives Considered
Intellimize is a league above products like VWO and Google Optimize. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests. VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that VWO, Google Optimize, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.
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Rollout is another dedicated feature flag tool that can be used to manage features. LaunchDarkley offers all the features of an enterprise level tool, unlike Rollout, reserves the security features for the Enterprise plan. Out of box integrations are limited but they do have a well documented REST API.
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Scalability
No answers on this topic
The platform didn't go down since we implemented it
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Return on Investment
  • Increased revenue
  • Helped us build out many tests that had the impact of many years of learnings
  • Contributed to more MQLs influenced
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  • Improved developer experience with some teams moving to Trunk-based Development.
  • Increased deployment frequency due to smaller code releases.
  • Validation of the technical and business value of work is achieved more quickly through smaller pieces of work and through experimenting with a small group of users before a feature gets to 100% of customers.
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ScreenShots

LaunchDarkly Screenshots

Screenshot of regression detection and automated incident response at the feature level. This connects critical metrics to the release process so that every change is monitored - even the smallest releases, where issues would previously have been obscured by noise in the wider system metrics.Screenshot of where track the progression of a feature flag across a series of phases, where each phase consists of one or more environments.Screenshot of how to target groups of contexts individually or by attribute. Contexts are people, services, machines, or other resources that encounter feature flags in a product.Screenshot of where to design experiments that measure business-critical user flows and provide results specific to those product funnels, and measure multi-step user journeys. This is used to determine whether conversions are succeeding, with all metrics visible in one place.