Insightarc vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightarc
Score 0.0 out of 10
N/A
Insightarc is an automated way to discover and learn the real customer journey and points where customers experience the issues and leave the service. Works for ecommerce and SaaS services as well as for online-to-offline journeys. Every marketer and product manager struggle with conversion rates, acquisition efficiency and retention. To find underlying reasons experts spend dozens of hours for manual research of customer interactions. And this job is time and data resource…N/A
Ortto
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 5,000 contacts
Pricing
InsightarcOrtto
Editions & Modules
No answers on this topic
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
InsightarcOrtto
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$50,600 per user; per companyNo setup fee
Additional Details10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Features
InsightarcOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightarc
-
Ratings
Ortto
9.0
Ratings
17% above category average
WYSIWYG email editor00 Ratings8.90 Ratings
Dynamic content00 Ratings8.90 Ratings
Ability to test dynamic content00 Ratings8.90 Ratings
A/B testing00 Ratings8.90 Ratings
Mobile optimization00 Ratings8.90 Ratings
Email deliverability reporting00 Ratings9.90 Ratings
List management00 Ratings8.90 Ratings
Triggered drip sequences00 Ratings8.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightarc
-
Ratings
Ortto
9.2
Ratings
16% above category average
Lead nurturing automation00 Ratings9.90 Ratings
Data quality management00 Ratings8.90 Ratings
Automated sales alerts and tasks00 Ratings8.90 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightarc
-
Ratings
Ortto
8.9
Ratings
18% above category average
Event/webinar marketing00 Ratings8.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Insightarc
-
Ratings
Ortto
8.9
Ratings
17% above category average
Social profile integration00 Ratings8.90 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightarc
-
Ratings
Ortto
8.9
Ratings
20% above category average
Dashboards00 Ratings8.90 Ratings
Standard reports00 Ratings8.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightarc
-
Ratings
Ortto
8.9
Ratings
18% above category average
API00 Ratings8.90 Ratings
Customizability00 Ratings8.90 Ratings
Integration with Salesforce.com00 Ratings8.90 Ratings
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User Ratings
InsightarcOrtto
Likelihood to Recommend
-
(0 ratings)
8.9
(0 ratings)
User Testimonials
InsightarcOrtto
Likelihood to Recommend
No answers on this topic
It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
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Pros
No answers on this topic
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
No answers on this topic
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Alternatives Considered
No answers on this topic
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails.
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Return on Investment
No answers on this topic
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Insightarc Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Ortto Screenshots

Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.