InsideSales Playbooks vs. Mailtrack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InsideSales Playbooks
Score 6.7 out of 10
N/A
InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps consistently engage all of their prospects in a personalized way. Just like Waze from Google helps drivers get to their destination quickly based on the data from other drivers,…N/A
Mailtrack
Score 9.6 out of 10
N/A
Mailtrack is a free email tracker for Gmail, boasting over 1,5 million active users. The vendor states users will Ffollow up with more accuracy, find out the moment emails have been read, track the…N/A
Pricing
InsideSales PlaybooksMailtrack
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
InsideSales PlaybooksMailtrack
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsideSales PlaybooksMailtrack
Best Alternatives
InsideSales PlaybooksMailtrack
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesflare
Salesflare
Score 6.0 out of 10
Medium-sized Companies
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.5 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.5 out of 10
Enterprises
Outreach
Outreach
Score 8.5 out of 10
Groove, a Clari company
Groove, a Clari company
Score 6.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsideSales PlaybooksMailtrack
Likelihood to Recommend
1.3
(0 ratings)
9.4
(0 ratings)
Usability
3.2
(0 ratings)
8.7
(0 ratings)
Support Rating
-
(0 ratings)
7.1
(0 ratings)
User Testimonials
InsideSales PlaybooksMailtrack
Likelihood to Recommend
Playbooks is great for sales organizations that need help with efficiency and cadence. It is well suited for heavy calling and high emails on accounts. Playbooks also does a great job at taking the guesswork out of accounts for my reps. The only time I would think that Playbooks would be less appropriate would be if a company already has a similar system in place.
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It is critical in Sales to understand if someone received and read the email you sent, and Mailtrack is perfect for this. It is not a critical tool when you are receiving emails but definitely a critical tool when sending emails and you need to know the status and to understand if they even read what you sent.
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Pros
  • Organization with tasks - Playbooks tells reps what step they are on with each account
  • Keeping reps focused & accountable - now, they know exactly what is expected of them for that day
  • Time efficiency - realizing what accounts to continue working, and what accounts to stop working
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  • Immediately you will be notified once any user accesses the email. There is no delay. We have crossed checked and it works awesome.
  • The Mailtrack extension is easy to use. Setting up an account and getting started is smooth and fast.
  • Free version includes unlimited email tracking, this is fab.
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Cons
  • There does seem to be a lot of steps involved for each play when it would be nice to have fewer steps to send out an invite to an upcoming webinar.
  • It would also be great to have more VOD's that we could watch on our own time to learn more about the tool.
  • It would also be great to have the ability to see exactly when they open an email and forward it on.
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  • Some of the settings can be confusing at first.
  • Some alerts are on by default and can be annoying at times.
  • Good to know if the email was deleted.
  • It would be great to know how much time recipients spent on each email.
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Usability
It only took a day to get comfortable with Playbooks. The ease of use and overall usability is fantastic in the sense that it's pretty straightforward once you get enough repetitions in the tool. I also like all of the videos and resources available if support is needed
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I would rate Mailtrack's overall usability as a ten out of ten. The reasons for this are actually quite simple. For now, only I have been using Mailtrack. However, looking at the rather easy to use characteristics Mailtrack has to offer, I would not hesitate to recommend it to the rest of my colleagues.
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Support Rating
No answers on this topic
This rating is fully deserved for the reasons I mentioned earlier. Namely, firstly, ease of use. Secondly, the reliability and speed of the application. Thirdly, the unobtrusiveness of its functioning. Fourth, the positive effect that the application has on the process of management communication between company employees. Fifth, the overall usability of the application due to the minimum settings.
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Alternatives Considered
You can do so much more with Playbooks. the power dialer that we had previously just allowed us to take a few notes and disposition a call. with Playbooks, you can keep track of accounts. Keep track of conversations, lists of what needs to get done, schedule calls and much much more.
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The biggest alternatives I've tried are whole email systems - Polymail and Newton. Newton was bar none the best email handling application AND the best email tracker, however, unfortunately, they went out of business at the end of summer 2018. Mailtrack is different because it only does one thing, it tracks email. Without Newton (Polymail is also iOS only, and expensive), Mailtrack is really the only decent solution for email tracking without buying a big system like a CRM. I didn't want to pay $100+/month for user seats, I just wanted to track my own emails for some better intel. That's what Mailtrack does, and that's what Mailtrack is priced to do.
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Return on Investment
  • 100's of hours back in our week due to Salesforce Integration!
  • We have more clients answering the phone due to creative caller ID solutions.
  • We can standardize our messaging by partnering with Marketing to help build plays and auto-enroll certain contacts based on messaging.
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  • After I started using the Mailtrack, the responses to my emails increased by at least 30%.
  • Once I submitted/sent an important email and got the notification that the email was sent, I feel safe that my email/request has been processed/viewed without being worried that the email went to the spam box.
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ScreenShots

InsideSales Playbooks Screenshots

Screenshot of Playbooks DashboardScreenshot of Editing a RecordScreenshot of Creating an EmailScreenshot of Adding NotesScreenshot of Scheduling a CallScreenshot of Viewing Task List

Mailtrack Screenshots

Screenshot of Know when your emails were opened, and how many times.