InfiniGrow vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InfiniGrow
Score 8.7 out of 10
N/A
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing stack. Designed to unify cost and performance data into one, centralized view, and provide real-time visibility into marketing plans, investments, performance and goals.N/A
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
InfiniGrowSupermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
InfiniGrowSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
InfiniGrowSupermetrics
Best Alternatives
InfiniGrowSupermetrics
Small Businesses
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InfiniGrowSupermetrics
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
InfiniGrowSupermetrics
Likelihood to Recommend
No coding is required
to detect all interactions throughout customer journeys and relate them to
results and expenses.

It may be used for
business analysis as well as determining social media indicators.
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If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
  • It is an excellent option to obtain real-time information on our data, and discover the commercial impact of each marketing action instantly to allocate money to the most effective channels.
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  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
  • I initially felt the InfiniGrow membership rates were excessive, but I've come to believe that they are warranted because the possibilities and job opportunities available are fantastic.
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  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Alternatives Considered
InfiniGrow is one of the best solutions to
centralize corporate data, integrate with our CRM and implement marketing
automation to have a unified or consolidated view of our cost and performance
statistics in real time.
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Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
  • Ideal for budgeting and forecasting by making forecasts to determine the best method for dividing marketing budgets and tracking plans against actuals to ensure goals are achieved.
  • Allows users to view job progress and compare it to results at any time using the single dashboard.
  • You can use GI to examine how much credit each department receives from each customer in the sales and marketing contribution.
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  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots

Supermetrics Screenshots

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