Infer is a predictive intelligence lead scoring platform with pre-built integrations to Salesforce, Eloqua, and Marketo.
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Visionayr
Score 9.0 out of 10
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Selling Simplified headquartered in Colorado offers Visionayr, the company's intent recognition engine which provides additional intent data to improve understanding of content marketing effectiveness and sales readiness of individual prospects.
It is ideal to expand the range of customers, to have an updated and optimized database with interested customers, and allows sales and marketing agents to work in achieving sales and not in the laborious task of finding customers. This software is very effective and delivers what it promises.
Visionayr allows content to be customized to speak to a common market pain point, a solution benefit, or targeted personas. It is best suited to complex environments when a bespoke configuration is required. For example, every visitor is matched against a database of B2B buyers, resulting in a higher rate of known prospects. This extends campaign’s reach by translating unknown visitors from email, social and ad channels, and creating a single profile of intent for each prospect’s activity across the web. Visionayr provide results that put more context behind every lead, so it is more suited to data rich ecosystems
I believe that the two complement each other. Datanyze pulls off of a number of data points. Onsite it can pull technologies used (javascript based and also infrastructural), products offered, SEO ranking, and it even integrates with LinkedIn to pull names. Datanyze also has prospecting features - you can pull lists of companies based on technologies used, location, SEO (Alexa/changes with Alexa rank, SEO strategy, speed testing), SEM data points, industry, employee or revenue size, funding round dates and amounts, business segment, founding date, etc. It integrates with salesforce too so you can import leads directly into the system with the paid version. We bought for the scoring, but there is a lot that it can do.