Improvado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.
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Stitch from Talend
Score 8.4 out of 10
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Stitch, or Stitch Data, now from Talend (acquired in late 2018) is an ETL tool for developers; the company was spun off from RJMetrics after that company's acquisition by Magento. Talend describes Stitch as a cloud-first, open source platform for rapidly moving data. It is available on a Free plan, and also a Standard and Enterprise plan which include more advanced features (e.g. an account manager, multiple data destinations, HIPAA compliance, advanced scheduling).
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
Stitch is not good at replicating document stores like MongoDB to relational databases. To be fair, this is a difficult task. Stitch flattens the objects, but the result is unwieldy.
Stitch cannot replicate the same source to multiple sinks, which is inconvenient if you want to replicate some of a datastore's tables to Redshift and others to Redshift Spectrum, for instance.
Stitch from Talend is way more cost effective and has a business model that better aligns with our company. From what I can tell Stitch from Talend has a better customer support platform as well and has been very easy to work with when issues have come up. They also seem less pushy when it comes to sales.
