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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fivetran

    Score8.5 out of 10
    N/AFivetran replicates applications, databases, events and files into a high-performance data warehouse, after a five minute setup. The vendor says their standardized cloud pipelines are fully managed and zero-maintenance. The vendor says Fivetran began with a realization: For modern companies using cloud-based software and storage, traditional ETL tools badly underperformed, and the complicated configurations they required often led to project failures. To streamline and accelerate…

    $0.01

    Improvado

    Score9 out of 10
    N/AImprovado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.N/A
    Pricing
    FivetranImprovado
    Editions & Modules
    Starter
    $0.01
    per credit
    Standard
    $0.01
    per credit
    Enterprise
    $0.01
    per credit
    No answers on this topic
    Offerings
    Pricing Offerings
    FivetranImprovado
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    FivetranImprovado
    Considered Both Products
    Fivetran
    No answer on this topic
    Improvado
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    FivetranImprovado
    Data Source Connection
    Comparison of Data Source Connection features of Fivetran and Improvado
    Feature
    Fivetran
    10.0
    8 Ratings
    17% above category average
    Improvado
    -
    Ratings
    Connect to traditional data sources10.08 Ratings00 Ratings
    Connecto to Big Data and NoSQL10.06 Ratings00 Ratings
    Data Transformations
    Comparison of Data Transformations features of Fivetran and Improvado
    Feature
    Fivetran
    7.5
    7 Ratings
    8% below category average
    Improvado
    -
    Ratings
    Simple transformations7.67 Ratings00 Ratings
    Complex transformations7.45 Ratings00 Ratings
    Data Modeling
    Comparison of Data Modeling features of Fivetran and Improvado
    Feature
    Fivetran
    6.2
    8 Ratings
    25% below category average
    Improvado
    -
    Ratings
    Data model creation2.06 Ratings00 Ratings
    Metadata management4.04 Ratings00 Ratings
    Business rules and workflow8.06 Ratings00 Ratings
    Collaboration7.95 Ratings00 Ratings
    Testing and debugging9.04 Ratings00 Ratings
    Data Governance
    Comparison of Data Governance features of Fivetran and Improvado
    Feature
    Fivetran
    8.3
    7 Ratings
    2% above category average
    Improvado
    -
    Ratings
    Integration with data quality tools8.36 Ratings00 Ratings
    Integration with MDM tools8.34 Ratings00 Ratings
    Best Alternatives
    FivetranImprovado
    Small Businesses
    Skyvia
    Score9.9 out of 10
    Agency Analytics
    Score9.9 out of 10
    Medium-sized Companies
    IBM InfoSphere Information Server
    Score8 out of 10
    Supermetrics
    Score10 out of 10
    Enterprises
    SolarWinds Task Factory
    Score8.2 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FivetranImprovado
    Likelihood to Recommend
    8.1
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FivetranImprovado
    Likelihood to Recommend
    Fivetran
    Fivetran's business model justifies the use-case where we require data from a single source basically a lot of data but if the requirement is not on the heavier side, Fivetran comes to costly operation when compared to its peers. Otherwise, I'll recommend Fivetran for stability and update and seamless service provider.
    Incentivized
    Read full review
    Improvado
    This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
    Read full review
    Pros
    Fivetran
    • Easily connects to source data using delivered connectors
    • Transforms data into standard models and schemas
    • Has very good documentation to help quickly setup connectors
    Incentivized
    Read full review
    Improvado
    • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
    • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
    • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
    • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
    • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
    Read full review
    Cons
    Fivetran
    • Very difficult to get connectors enhanced if a specific needed object is not supported by them
    • Depending on the edition needed and the data volumes, can get quite expensive
    Incentivized
    Read full review
    Improvado
    • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
    • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
    Read full review
    Usability
    Fivetran
    Very easy and intuitive to setup and maintain as there usually are not that many options. Very well documented (e.g. how to setup each connector, how the schema looks like, any specific features of this connector etc.). Also the operation is intuitive, e.g. you have status pages, log pages, configuration pages etc. for each connector.
    Incentivized
    Read full review
    Improvado
    No answers on this topic
    Performance
    Fivetran
    It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.
    Incentivized
    Read full review
    Improvado
    No answers on this topic
    Alternatives Considered
    Fivetran
    We never seriously considered using anything else. Our data engineers had used Fivetran extensively in previous roles so when it came time to make a decision, there wasn't much of a process. They gladly signed the contract with Fivetran pretty quickly.
    Incentivized
    Read full review
    Improvado
    We chose Improvado for the following reasons:
    • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
    • We connected our CRM to our analytics tool and as ad account;
    • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
    • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
    • Google Ads auto-connect new ad accounts.
    Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
    • With Funnel we’d have to set up an extraction process for each campaign and account manually;
    • The more accounts you need to connect or integrations to use, the more you’ll pay;
    • Limited data storage options;
    • Complicated account export. We had to filter accounts to export through the custom filter rules.
    Read full review
    Return on Investment
    Fivetran
    • It has been very positive in serving BI team with new source requests
    • It has been OK at scaling to match as data volumes as source data size grows
    Incentivized
    Read full review
    Improvado
    • Increased ROI
    • Improved cost of acquisition analysis
    • Improved CPA, CPI, CPL report drawing process
    Read full review
    ScreenShots

    Improvado Screenshots

    Screenshot of an extensive list of data sources to pull the dataScreenshot of connectionsScreenshot of the DataPrep tool to transform the data efficiently