Impact vs. ReferralCandy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Impact
Score 7.0 out of 10
N/A
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A
ReferralCandy
Score 9.7 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$39
per month
Pricing
ImpactReferralCandy
Editions & Modules
No answers on this topic
Premium
$39
per month
Plus
$239
per month
Offerings
Pricing Offerings
ImpactReferralCandy
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPremium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
More Pricing Information
Community Pulse
ImpactReferralCandy
Features
ImpactReferralCandy
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Impact
7.0
Ratings
1% above category average
ReferralCandy
-
Ratings
Dashboards7.00 Ratings00 Ratings
Standard reports6.90 Ratings00 Ratings
Custom reports7.00 Ratings00 Ratings
Partner performance analytics7.00 Ratings00 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Product A and Product B
Impact
6.6
Ratings
0% below category average
ReferralCandy
-
Ratings
Content management5.90 Ratings00 Ratings
Content sharing6.90 Ratings00 Ratings
Partner collaboration tools7.00 Ratings00 Ratings
Partner Lifecycle Management
Comparison of Partner Lifecycle Management features of Product A and Product B
Impact
6.4
Ratings
0% above category average
ReferralCandy
-
Ratings
Lead distribution6.00 Ratings00 Ratings
Co-op advertising6.00 Ratings00 Ratings
Partner discovery and onboarding7.00 Ratings00 Ratings
Referral tracking6.00 Ratings00 Ratings
Journey builder7.00 Ratings00 Ratings
Best Alternatives
ImpactReferralCandy
Small Businesses

No answers on this topic

OutboundEngine
OutboundEngine
Score 8.5 out of 10
Medium-sized Companies
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 7.9 out of 10
OutboundEngine
OutboundEngine
Score 8.5 out of 10
Enterprises
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 7.9 out of 10
Influitive
Influitive
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ImpactReferralCandy
Likelihood to Recommend
6.9
(0 ratings)
10.0
(0 ratings)
Usability
7.0
(0 ratings)
-
(0 ratings)
Support Rating
1.0
(0 ratings)
9.1
(0 ratings)
User Testimonials
ImpactReferralCandy
Likelihood to Recommend
Impact is well-suited for those trying to upgrade their affiliate program and get more partners. It's one of the best solutions out there for advertisers looking to make a huge push. It's less appropriate for very small businesses that may not be able to afford the high monthly minimum of $1,000 or more.
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ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
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Pros
  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
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  • ReferralCandy has an easy set up that is easy to use.
  • The automation of referral candy saves me a lot of time.
  • ReferralCandy has great communication when I need assistance.
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Cons
  • User interface could be improved a little, as it is a quite difficult task to find the content or links
  • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
  • New affiliates might find the onboarding process a little difficult
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  • I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
  • I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
  • It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
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Usability
Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
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No answers on this topic
Support Rating
We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
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ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
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Alternatives Considered
Everflow had ok tracking but didn't have a great payment process and their marketplace was geared towards larger marketing conglomerates that we would have had to sign other contracts with. CJ is very comparable in terms of features their marketplace is bigger but the quality isn't always as high. The impact has the best tracking and SEM policy monitoring of the bunch.
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No answers on this topic
Return on Investment
  • By using Impact we were able to increase the number of advertisers on our platform.
  • Delayed payments on the part of advertisers or Impact creates so many execution issues.
  • Multi regional campaigns helped us to increase our presens in the market.
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  • There's been no negative impact
  • We have increased word of mouth advertising by incentivizing customers who would otherwise not post about our products
  • We have raised brand awareness by having more links pointed back to our ecommerce store on social media
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ScreenShots

Impact Screenshots

Screenshot of Impact.com

ReferralCandy Screenshots

Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom