iMovie vs. VideoScribe

iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.

Incentivized

If you need to spice up your presentations but don't have the money/budget/team for full video production or animation, this software is for you. In skilled hands it can also look as good if not better than productions that would cost 5-6x more, including turnaround time. I think the basics of video still apply here, you want to have a story, a narrative, some storyboarding and an idea of where you want to go, but the tools this software provides will help you achieve that (and edit it later) quickly and efficiently

Incentivized

• File management. This is one of the tricky things that is not a benefit if you are a pro user, however iMovie has a built in file management system that makes sure all the files you are using in your edit are carried along with the project file. It's easy to lose these files as it typically requires manual organization - however iMovie does it for you, automatically.
• The editing UI is designed for a modern generation. No longer are we connected to the manual cutting and pasting of the moviola era, it's a drag and drop friendly platform for the digital generation.
• Auto save is another huge feature. You never lose progress due to forgetting to hit command + S.

Incentivized

• It's fast and customizable! You can import your own vector graphics and PNGs to utilize or take advantage of their huge library of resources, from graphics to icons and sound
• You don't have to have a background in animation or graphics (though it doesn't hurt) to utilize the program, really expanding who in your company can take advantage of it
• The support and resource documentation is amazing. From multiple series of videos to text-based help and I believe if i remember correctly even emails when I first signed up, it's hard to feel frustrated or lost with how to start with all the support available

Incentivized

• Exporting. You’d think this would be more intuitive but the language Apple uses is a little bizarre...you can choose to save it as a theater project or as a file but it’s not super clear.
• Fine tuning. Sometimes you need an exact moment where to stop audio and start a person talking and it can be difficult to get that level of detail to match up.
• Tutorials. It would be nice for iMovie to have some quick and dirty tutorials for you to take within the software as many others do but as far as I can tell there is no such thing.

Incentivized

• Some of the vector rendering for imported pieces could still use work, I've discovered a workaround for adding a stroke to images to help smooth the edge but this can be tiring
• The PNG rendering often seems to be under a super heavy compression and can pixellate even higher-res images that are brought in. I utilize almost exclusively custom created graphics to use in this program so seeing that fixed would be great
• It would be nice if there was a super-basic audio editor in the program, even something that didn't do much but let you edit the start and end of clips

Incentivized

Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.

Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!

Incentivized

Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.

Incentivized

Every video or graphics program has its own purposes, VideoScribe is very specifically for taking images, moving them around with nice visual transitions and having something come together quickly. I've also used it to animate infographics in far less than half the time it would have taken me in Premiere. It definitely has serious limits in the type of animation you can do, which is important to be aware of, but if that works within the framework and scope of your budget, then it's incredible.

Remember - the only limits to how sophisticated you can make this look are how creative you are, to begin with. I did things with this program I don't think I'd seen in any of their samples, simply because I have a background in it all and had a new set of tools to play with.

Incentivized

• iMovie has given a fantastic ROI for the brand as it allows us to expand our channels (YouTube, TikTok, IG Reels, etc.) and reach new users.
• Video is the new digital platform to get on and iMovie helps us churn out video content quickly and precisely.
• iMovie helps get our message across in a visually pleasing way for users to easily understand what our product is about, giving us a great ROI as more users convert after watching video content.

Incentivized

• Won over $300k+ in new biz by changing from an old PowerPoint deck to a short (4-5 min) video and reframing how we shared the information
• Modified the same deck to be shown at annual conventions as a less "pitch" and more "informational" way of educating the audience, and never saw as many people visiting our booth for information. Likely could attribute additional new biz leads to this effort as well
• Got to save a LOT of money in the time and production of the deck which was then able to be utilized instead on other things to make future decks better, like a new microphone and better monitors. Seriously I can't believe how inexpensive this program is

Incentivized