Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.
N/A
Salsify
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Salsify is designed to enable suppliers to send their product content to retailers. The solution provides a central place to create, manage and publish product information - including product attributes, marketing copy, datasheets and other files.
Image Relay is perfect for a creative team that is putting out a lot of content and always creating more. It works great with freelancers and has customizable access for different groups of individuals. I have not seen the PIM side of things with Image Relay. Management chose a different system for our PIM but it was prior to learning about Image Relay. The system we have for PIM seemed more robust for syndicating to multiple channels, however, it does not have the collaboration a creative team needs as Image Relay does.
Besides the obvious need for a lot of technical resources in the form of technical support and specialist hours, and also from probably a long timeframe of deployment time. The resulting tool might have the power to change your organization as the Product data "source of truth", which means in other words, to have all your product data and management in a single reliable tool. Looking forward this change will definitely pay out and make it possible to update product offerings and respond faster to changes moving forward.
It's SO easy to create upload links and send them to people when you need materials from them. I love that you are emailed when someone uploads to a folder you created.
The support team is great at Image Relay too—I've rarely had any problems, but when I do or have questions they respond very quickly!
The AI tagging terms are too generic to really be helpful to us.
When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
It needs more ability to limit viewing or editing of certain attributes by user or user class. I understand this is in the pipeline.
Responsive design. It is not usable on a phone (various iPhone n+ models). I NEVER prefer to work in Salsify on my phone, but it would be nice to be able to in a pinch.
I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
I didn't have to be trained to figure out how to use it, everything is straight forward which is important when you have a lot of external-facing users on this platform. The folders help you navigate what you have but I also use the search feature a lot if I'm not sure what I'm looking for.
I am only giving it a 9 because they are working on streamlining the uploading process to make things easier on our end - once this is complete I would most likely give it a 10!
Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
The decision really seemed to come down to the interface, the value, and the approach to innovating how the assets were stored and accessed. It was important to us that our DAM has plenty of features and options while also not being over-designed or overcomplicated. It needed to have a flow and logic to it so that we could do more while not being overwhelmed or lost in the product. In all of these areas, Image Relay really seemed to stand out among the rest.
Salsify was the clear winner when it came to a simple interface that allowed a multitude of uses for the organization. The others weren't structured in a way that we could easily allow new users in and were intimidating at the start. The syndication abilities and continual additions of new channels were one of the biggest selling points.
