TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brandfolder

    Score9 out of 10
    N/ABrandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A

    Image Relay

    Score9.5 out of 10
    N/AImage Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.N/A
    Pricing
    BrandfolderImage Relay
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrandfolderImage Relay
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BrandfolderImage Relay
    Considered Both Products
    Smartsheet
    No answer on this topic
    Image Relay
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    27 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    19 Answers
    Features
    BrandfolderImage Relay
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brandfolder and Image Relay
    Feature
    Brandfolder
    7.3
    1 Ratings
    3% above category average
    Image Relay
    -
    Ratings
    Dashboards10.01 Ratings00 Ratings
    Data exportability5.01 Ratings00 Ratings
    Content analytics7.01 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Brandfolder and Image Relay
    Feature
    Brandfolder
    7.9
    1 Ratings
    6% below category average
    Image Relay
    -
    Ratings
    Uploading assets7.01 Ratings00 Ratings
    Downloading assets9.01 Ratings00 Ratings
    Categories10.01 Ratings00 Ratings
    Asset storage10.01 Ratings00 Ratings
    Asset sharing10.01 Ratings00 Ratings
    Asset search9.01 Ratings00 Ratings
    Tagging system10.01 Ratings00 Ratings
    Content editing6.01 Ratings00 Ratings
    Embed codes8.01 Ratings00 Ratings
    Metadata7.01 Ratings00 Ratings
    Collections10.01 Ratings00 Ratings
    User access7.01 Ratings00 Ratings
    Workflow automations5.01 Ratings00 Ratings
    Related asset discovery2.01 Ratings00 Ratings
    Best Alternatives
    BrandfolderImage Relay
    Small Businesses
    Adobe Bridge
    Score9 out of 10
    Adobe Bridge
    Score9 out of 10
    Medium-sized Companies
    MediaValet
    Score9.1 out of 10
    MediaValet
    Score9.1 out of 10
    Enterprises
    MediaValet
    Score9.1 out of 10
    MediaValet
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrandfolderImage Relay
    Likelihood to Recommend
    9.0
    (6 ratings)
    9.5
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (28 ratings)
    Support Rating
    -
    (0 ratings)
    7.9
    (28 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    BrandfolderImage Relay
    Likelihood to Recommend
    Smartsheet
    It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
    Incentivized
    Read full review
    Image Relay
    Image Relay is intelligently designed for any marketer, especially if your products require a library of images and video and especially if you feel like your team could use some quality onboarding to make sure everything is set up right and to make sure your team is equipped to use the software effectively. Specifically speaking, since we have so many products and we're building a bigger direct relationship with customers, it was important that we have an easy way to store and access assets that can represent those products and resonate with potential customers. Image Relay also made it really easy to group assets for sharing with influencers and other marketing partners. Dropbox and Google Drive may have their place and their functionalities that set them apart, so it's important to not look at Image Relay like one of those older document services storage spaces — though those companies could learn a lot from how Image Relay helps marketers enrich their assets and store them smartly.
    Incentivized
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    Pros
    Smartsheet
    • Documents such as contact lists and cooperative programs
    • Featured listings, agents, and maps are just a few examples of creative advertising concepts
    • Provides organization
    Incentivized
    Read full review
    Image Relay
    • Enables us to organize a large number of files in an easy-to-use format
    • Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
    • Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.
    Incentivized
    Read full review
    Cons
    Smartsheet
    • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
    Incentivized
    Read full review
    Image Relay
    • The AI tagging terms are too generic to really be helpful to us.
    • When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
    Incentivized
    Read full review
    Likelihood to Renew
    Smartsheet
    No answers on this topic
    Image Relay
    I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
    Incentivized
    Read full review
    Usability
    Smartsheet
    No answers on this topic
    Image Relay
    Image Relay is very straightforward. The experience and interface mimic things were all used to using so it makes it very easy to learn and use. They didn't try to reinvent the wheel by making a fancy tool, they just made something that works and does exactly what you need it to do. They also have an awesome team that is quick to help and answer any questions along the way.
    Incentivized
    Read full review
    Support Rating
    Smartsheet
    No answers on this topic
    Image Relay
    Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
    Incentivized
    Read full review
    Implementation Rating
    Smartsheet
    No answers on this topic
    Image Relay
    The Image Relay team was very helpful in guiding us through the process. Excellent customer service and guidance.
    Incentivized
    Read full review
    Alternatives Considered
    Smartsheet
    Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
    Incentivized
    Read full review
    Image Relay
    We were using our in-house storage NAS system and Backup on DVD and hard drive. The issue is that we lost a lot of data by it either crashing or becoming unreadable. And it's very difficult to organize and share data. To share data we were using WeTransfer, but the issue is that the link expired in 7 days.
    Incentivized
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    Return on Investment
    Smartsheet
    • Cut down on time doubling time on assets
    • It took a long time to set up and train.
    • It is very expensive.
    Incentivized
    Read full review
    Image Relay
    • Image Relay has only offered positive impacts for me. The search function is great when used properly — our photographers can input tons of metadata that is later used to find certain teams or players within the website.
    • I don't mind having duplicates in the system as long as they are in places they need to be, but Image Relay does tell you when you've uploaded something multiple times which could be helpful to others.
    Incentivized
    Read full review
    ScreenShots