IFTTT vs. Workato

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IFTTT
Score 6.7 out of 10
N/A
IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.N/A
Workato
Score 8.8 out of 10
N/A
Workato is a cloud or on-premise automation and integration platform with enterprise-grade capabilities and no coding required. Workato provides pre-built connectors to integrate with over 300 business applications and enables task automation across apps.N/A
Pricing
IFTTTWorkato
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IFTTTWorkato
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
IFTTTWorkato
Features
IFTTTWorkato
Cloud Data Integration
Comparison of Cloud Data Integration features of Product A and Product B
IFTTT
6.7
Ratings
18% below category average
Workato
6.4
Ratings
22% below category average
Pre-built connectors7.80 Ratings7.60 Ratings
Connector modification6.20 Ratings6.40 Ratings
Support for real-time and batch integration6.90 Ratings4.50 Ratings
Data quality services5.10 Ratings6.70 Ratings
Data security features7.60 Ratings7.30 Ratings
Monitoring console6.50 Ratings5.90 Ratings
Best Alternatives
IFTTTWorkato
Small Businesses
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Score 8.9 out of 10
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Score 8.9 out of 10
Medium-sized Companies
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Score 9.5 out of 10
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Score 9.5 out of 10
Enterprises
IBM App Connect
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Score 9.5 out of 10
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Score 9.5 out of 10
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User Ratings
IFTTTWorkato
Likelihood to Recommend
8.7
(0 ratings)
6.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
1.0
(0 ratings)
Usability
7.0
(0 ratings)
6.0
(0 ratings)
Support Rating
8.0
(0 ratings)
8.0
(0 ratings)
Implementation Rating
10.0
(0 ratings)
3.0
(0 ratings)
User Testimonials
IFTTTWorkato
Likelihood to Recommend
IFTTT is a great tool for people wishing to integrate different productivity tools, but who lack the resources and/or knowledge about programming these connections themselves. Anyone who uses at least email, calendar and social networks on a regular basis can benefit from IFTTT. However, it probably won't be appropriate and/or relevant to casual users, or users inexperienced with the many possible links between smartphones and online apps.
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Well Suited
  • Business Process Work Flows, File Management, Small/Medium # of Records Queried (<~1000)
  • Closing a sales deal in system one kicks off work flows in system two for implementation
  • Notification of key events in system one via text, outlook event, etc
  • While I note management of two-way integrations needs improvement, it is a strength of Workato and easier to set up here than in any other tool.
  • Support for connectors business processes require (Docusign, Dropbox, Outlook, Quick Base, Salesforce, etc)
Needs Improvement -
  • Management of two-way integrations. It's often a bit of a struggle to create the appropriate fields in both systems to ensure redundant jobs are not run nor infinite loops created. That said, Workato does provide some documentation to counter this.
  • Working with Large Data Sets (1000+)
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Pros
  • Their UX and UI for creating recipes is brilliant. So easy to use and very well thought out.
  • I love that you can search for recipes other users have created and implement those if you choose to do so. It saved me so much time vs. having to figure certain recipes on my own.
  • Their notification and syncing options are spot on. I love how much I can customize what I want to see. Their variety of apps is also phenomenal and I love that they're adding new integrations/apps every week.
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  • Workato is very easy to pick up and use. You'll be creating complex recipes within days. The UI, workflow, formulas, and other features are very intuitive.
  • Workato is very powerful. The native connectors it has to hundreds of software already, allows users to make substantial automation and integrations, but the HTTP connector makes it seem like it has no boundaries. If you are using software that isn't a native Workato connector but it has an API, you can use their HTTP connector to make calls to and from.
  • Workato is always making improvements to its platform. This includes adding more connectors, more features, updating current connectors to be more powerful, or expanding on other tools it offers.
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Cons
  • It would be nice if there were more business software platforms on IFTTT, but I think that will come with time.
  • I wish the site had an area to search pre-built integrations based on category or need.
  • There really aren't too many cons to using IFTTT, the service gets better all the time and continues to grow almost daily.
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  • Customization has a bit of a learning curve associated with it. Be prepared to expand your programming knowledge for any deep customization, however having the option to customize is critical
  • Online training material is out there, but can be a bit cumbersome to read through and retain. More straight-forward online training material would help 10 fold
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Likelihood to Renew
There is no better alternative and although Integromat is new and the GUI is slick, they make you pay per push and IFTTT does not. The rest of the competition make you pay per integration or are just not as seamless in usage or have the depth of catalogue. If you use Zapier for instance, it is because they have an integration you have to use, not because Zapier does a better job.
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We need to develop Enterprise Application Integrations and Workato was not designed for this
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Usability
For the most part, IFTTT is great but it does have its limitations. You may only do one thing at a time. If you want branching logic it can be cumbersome and clunky. This it where something like Microsoft Flow does better. For simplicity, nothing can beat IFTTT for how easy it is to set up and use right out of the box
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Due to prebuilt recipes, Workato is easy to learn and use for non-technical users if their use case fits the existing recipes. It is not easy for non-technical users to create, modify, debug or maintain complex integrations that are outside the prebuilt recipes.
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Support Rating
I have had a few issues with apps over the years. Compared to other services, ITFFF is the best choice but no service is perfect unless you build it yourself for yourself. ITFFF needs more tutorials on how to create a custom platform, but overall I will recommend it as an easy to use, time-saving service.
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They employ an extremely knowledgeable team of problem solvers. I've never had a disappointing interaction or one that has left me still searching for answers. I know that when I ask for help, they'll partner with me until we find a solution together
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Implementation Rating
Just try it for your own social media platforms. Then imagine how much money it can save/make.
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We discovered that we could not use Workato for our more complex, large enterprise integrations. It was useful for simple workflows that matched the prebuilt recipes.
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Alternatives Considered
IFTTT is free and easy to use, where Zapier has a freemium business model. We actually use both platforms for different things. I prefer Zapier for more complicated connections, where IFTTT allows us to have more connections without the added fee. Additionally, IFTTT allows us to do more unique and one-off automations.
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We found Workato to be easier to use, more powerful and more robust than other solutions we tested at the time. It simply does the trick and allowed us to implement all that we needed in all the precise details we needed. It gave us all the power, flexibility and autonomy we needed without bogging us down with unjustified complexity. Workato came through for us and that's why we keep using it after three intense years.
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Return on Investment
  • IFTTT was a free program for us and has worked wonders.
  • The time that it saves us when it posts across platforms is great because we only have to post one picture and caption and it goes out to all of our social media accounts.
  • IFTTT has definitely helped us to communicate more and in better ways.
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  • Workato is an unusual type of software in that it’s very much middle-wear, which means it’s extra important for stake holders in your company (especially those who won’t be interacting with Workato on a daily basis) to see the ROI that Workato can provide. Typically ROI is in developer time, as well as replacements for other SaaS tools. For our team, we move 2X as fast and need 1/2 the developers, so the ROI is just incredible.
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ScreenShots

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT