Identity Matrix vs. Opensend

Identity Matrix

Opensend

10 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Identity Matrix	N/A	Mid-Size Companies (51-1,000 employees)	Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look…	$149 per month
Opensend	Score9.5 out of 10	Small Businesses (1-50 employees)	Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions.	$500 per month per seat

Pricing

Identity Matrix

Opensend

No answers on this topic

Tier 1 - Direct to Consumer: $500
per month 2,000+ emails, 10-50k monthly visitors
Tier 2 - Direct to Consumer: $1000
per month 4,300+ emails, 50-150k monthly visitors
Tier 3 - Direct to Consumer: $2000
per month 9,500+ emails, 100-300k monthly visitors
Tier 1 - Business to Business: $5,988
per month 1,000 Contacts per month
Enterprise - Direct to Consumer or Business to Business: Contact Sales

Pricing Offerings
Identity Matrix	Opensend
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Identity Matrix	Opensend
Considered Both Products	Identity Matrix No answer on this topic	Opensend No answer on this topic
	Would buy again
	No answers on this topic	100% Would buy again 10 Answers
	Delivers good value for the price
	No answers on this topic	100% Delivers good value for the price 9 Answers
	Happy with the feature set
	No answers on this topic	100% Happy with the feature set 10 Answers
	Lived up to sales and marketing promises
	No answers on this topic	100% Lived up to sales and marketing promises 10 Answers
	Implementation went as expected
No answers on this topic	100% Implementation went as expected 10 Answers

Best Alternatives
	Identity Matrix	Opensend
Small Businesses	FullContact Score8 out of 10	FullContact Score8 out of 10
Medium-sized Companies	No answers on this topic	No answers on this topic
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Identity Matrix	Opensend
Likelihood to Recommend	- (0 ratings)	9.5 (9 ratings)
Usability	- (0 ratings)	9.3 (9 ratings)

User Testimonials
	Identity Matrix	Opensend
Likelihood to Recommend	Identity Matrix No answers on this topic	Opensend Opensend is a very trusted data partner that identifies anonymous visitors to your site so that you can re-engage them. We were unaware just how much untapped revenue was just sitting on our site with our current site's traffic and it was extremely eye opening for us. Since installation we have added over 69k emails to our list and generated over $200k in revenue, all with this simple set-it-and-forget-it tool. Adrienne Dyer Creative Director Read full review
Pros	Identity Matrix No answers on this topic	Opensend Captures high quality leads Easy to use platfrom Seamless integration with common CRM platforms Easy to get started Good customer service/account managers Verified User Read full review
Cons	Identity Matrix No answers on this topic	Opensend Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue. Verified User Read full review
Usability	Identity Matrix No answers on this topic	Opensend Super easy to use and implement, great customer support, the quality of the emails that Opensend provides is much higher than that of their competitors, which helps with deliverability and revenue. IT also makes sure that we aren't sending emails to unengaged users. I've tried all of the platforms of this kind, and Opensend is the best one! Incentivized Libie Motchan Co-Founder Read full review
Alternatives Considered	Identity Matrix No answers on this topic	Opensend I've selected Opensend between others because they're unique in their own dashboard and also the ways of identifying potential leads. It helps us clarify how big of an audience we have and also the content we're consistently posting/promoting. It's really good overall Incentivized Bryan Torres Marketing Assistant Read full review
Return on Investment	Identity Matrix No answers on this topic	Opensend Over 69k new emails added to our list Currently seeing a 75% open rate from captured leads Over $200k in new revenue Adrienne Dyer Creative Director Read full review
ScreenShots	Identity Matrix Screenshots