iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision
$300
per month
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals.
Listrak…
Vocus is well-suited for press release posting via Vocus’ PRWeb subsidiary. Vocus is also great for social media such as Facebook promotions e.g: sign-up pages, sweepstakes, and fan offers. However, I did not like that "buying signals” draws on Twitter only. Vocus was well-suited where user rights are organized around “profiles”, which might relate to a company, brand, or product line. This approach made sense for our small business. However, since users are either assigned to a profile or not, there does not appear to be finer divisions of rights for specific features
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:
Campaign Performance Reports
Email Performance Reports
Landing Page Performance Reports
Web Analytics
In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints
I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
