TrustRadius

Iconosquare vs. Tubular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iconosquare
Score 5.1 out of 10
N/A
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
$29
per month
Tubular
Score 8.8 out of 10
N/A
Tubular Labs, a social video intelligence company, offers a solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, and Twitch. They state that their social video database currently covers over 15+ billion videos and 45+ million creators. Tubular ultimately aims to help media companies, household name brands, and agencies grow their business by anticipating content trends and changing behaviors…N/A
Pricing
IconosquareTubular
Editions & Modules
Single
$29
per month per user
Team
$49
per month
Custom
Contact Us
per month
No answers on this topic
Offerings
Pricing Offerings
IconosquareTubular
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
IconosquareTubular
Best Alternatives
IconosquareTubular
Small Businesses
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.6 out of 10
Echobox Social
Echobox Social
Score 9.6 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IconosquareTubular
Likelihood to Recommend
8.0
(9 ratings)
-
(0 ratings)
Support Rating
9.4
(3 ratings)
-
(0 ratings)
User Testimonials
IconosquareTubular
Likelihood to Recommend
Tripnity (ICONOSQUARE)
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
Peyton Dixon | TrustRadius Reviewer
Peyton Dixon
TikTok Lead
Read full review
Tubular Labs
No answers on this topic
Pros
Tripnity (ICONOSQUARE)
  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
Jared DeLong | TrustRadius Reviewer
Jared DeLong
Communications Manager
Read full review
Tubular Labs
No answers on this topic
Cons
Tripnity (ICONOSQUARE)
  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Support Rating
Tripnity (ICONOSQUARE)
We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Alternatives Considered
Tripnity (ICONOSQUARE)
We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
Verified User
Anonymous
Read full review
Tubular Labs
No answers on this topic
Return on Investment
Tripnity (ICONOSQUARE)
  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Kelcey Zacarese | TrustRadius Reviewer
Kelcey Zacarese
Analytics Manager, Social
Read full review
Tubular Labs
No answers on this topic
ScreenShots

Iconosquare Screenshots

Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management

Tubular Screenshots

Screenshot of the interface to compare views, engagement, and growth over time. Its search filters help find exactly what is needed and uncover trends faster with a proprietary AI that classifies videos into thousands of subcategories and 1M+ topics.Screenshot of where to see which creators, topics, hashtags, or categories are gaining momentum and which are losing steam. With flexible filters for video length, keywords, creator type, country, and more, Trending helps zero in on anything that matters to a particular brand. Custom video or creator lists can be used to narrow Trending results to show only the trends that are most relevant.Screenshot of a trackable dashboard created from a search. This can be used to monitor keywords, hashtags, creator lists, or custom topics across social platforms, and visualize performance over time. This can be exported to CSV or connected via API to business intelligence tools.Screenshot of the dashboard used to search influencers, media, and brand channels. From views and uploads to audience demographics and engagement rates, Tubular offers metrics that compare creators, and it can dive deeper into each influencer to show what else their audience watches and uncover recent sponsorships.Screenshot of where to measure how audience behavior changes over time to identify the impact of ad campaigns, creator partnerships, and cultural moments. Tubular helps to connect the dots between content, engagement, and ROI.Screenshot of a visualization that tracks how a brand is showing up in videos across social platforms. Tubular’s social listening monitors user-generated content, brand mentions, and audience interests and demographics.