IBM Cognos Analytics vs. Tableau Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.0 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Tableau Server
Score 7.6 out of 10
N/A
Tableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on a public cloud.
$12
Per User Per Month
Pricing
IBM Cognos AnalyticsTableau Server
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Viewer
$12.00
Per User Per Month
Explorer
$35.00
Per User Per Month
Creator
$70.00
Per User Per Month
Offerings
Pricing Offerings
IBM Cognos AnalyticsTableau Server
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsTableau Server
Features
IBM Cognos AnalyticsTableau Server
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.0
Ratings
15% below category average
Tableau Server
9.5
Ratings
15% above category average
Pixel Perfect reports6.70 Ratings9.10 Ratings
Customizable dashboards7.30 Ratings9.70 Ratings
Report Formatting Templates6.90 Ratings9.70 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.4
Ratings
8% below category average
Tableau Server
9.1
Ratings
12% above category average
Drill-down analysis7.30 Ratings8.90 Ratings
Formatting capabilities7.00 Ratings8.80 Ratings
Integration with R or other statistical packages7.80 Ratings9.00 Ratings
Report sharing and collaboration7.30 Ratings9.80 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
7.8
Ratings
6% below category average
Tableau Server
8.4
Ratings
1% above category average
Publish to Web8.30 Ratings9.80 Ratings
Publish to PDF7.00 Ratings9.70 Ratings
Report Versioning8.60 Ratings9.10 Ratings
Report Delivery Scheduling6.90 Ratings8.30 Ratings
Delivery to Remote Servers8.10 Ratings5.10 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
6.7
Ratings
17% below category average
Tableau Server
8.7
Ratings
9% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)6.80 Ratings8.90 Ratings
Location Analytics / Geographic Visualization7.00 Ratings8.90 Ratings
Predictive Analytics6.40 Ratings8.50 Ratings
Pattern Recognition and Data Mining6.60 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.3
Ratings
15% below category average
Tableau Server
8.3
Ratings
2% below category average
Multi-User Support (named login)7.90 Ratings8.30 Ratings
Role-Based Security Model7.70 Ratings8.30 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.10 Ratings8.30 Ratings
Report-Level Access Control7.30 Ratings00 Ratings
Single Sign-On (SSO)7.70 Ratings8.30 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
7.5
Ratings
5% below category average
Tableau Server
8.4
Ratings
6% above category average
Responsive Design for Web Access7.50 Ratings8.20 Ratings
Mobile Application7.90 Ratings8.10 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.90 Ratings9.00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.7
Ratings
1% below category average
Tableau Server
7.2
Ratings
8% below category average
REST API7.40 Ratings9.00 Ratings
Javascript API8.50 Ratings9.00 Ratings
iFrames8.30 Ratings9.00 Ratings
Java API6.90 Ratings5.50 Ratings
Themeable User Interface (UI)7.10 Ratings6.10 Ratings
Customizable Platform (Open Source)7.80 Ratings4.60 Ratings
User Ratings
IBM Cognos AnalyticsTableau Server
Likelihood to Recommend
7.1
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
10.0
(0 ratings)
Usability
8.1
(0 ratings)
5.2
(0 ratings)
Availability
8.6
(0 ratings)
9.0
(0 ratings)
Performance
9.0
(0 ratings)
8.1
(0 ratings)
Support Rating
10.0
(0 ratings)
3.0
(0 ratings)
In-Person Training
8.7
(0 ratings)
8.0
(0 ratings)
Online Training
8.0
(0 ratings)
9.0
(0 ratings)
Implementation Rating
7.0
(0 ratings)
9.1
(0 ratings)
Configurability
7.0
(0 ratings)
8.0
(0 ratings)
Ease of integration
6.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsTableau Server
Likelihood to Recommend
I use predictive analytics techniques, which can help me predict my future sales based on collected data, giving me insight into my market's trends.This market data can be analyzed, giving me the opportunity to gain in-depth insight into my market's competition and positioning it competitively, aided by developing strategies to improve my marketing approach.
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Tableau Server is well suited for a data warehouse build and handling big data. Tableau data aggregation, transformation, clustering capability is powerful and easy to implement. The choice of charts and visualisation tools is outstanding. Customisation and dynamic data visualisation capability is superb. The user interface takes some time getting used to.
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Pros
  • Data Visualization: Plenty of options exist for multiple use cases, and dashboards are easy to implement and customize.
  • Integration with IBM Watson: makes it easy to use Watson AI features (NLP etc.) on your data.
  • Its advanced analytics functionalities with powerful pattern detection/prediction models.
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  • It's good at doing what it is designed for: accessing visualizations without having to download and open a workbook in Tableau Desktop. The latter would be a very inefficient method for sharing our metrics, so I am glad that we have Tableau Server to serve this function.
  • Publishing to Tableau Server is quick and easy. Just a few clicks from Tableau Desktop and a few seconds of publishing through an average speed network, and the new visualizations are live!
  • Seeing details on who has viewed the visualization and when. This is something particularly useful to me for trying to drive adoption of some new pages, so I really appreciate the granularity provided in Tableau Server
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Cons
  • API integration is not upto the mark with very limited options.
  • Laptops get overheated when the tool is used from moderate to heavy use. Also, there is a lag in the tool times.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
  • Lot of scope to improve the customer support & its not upto the industry standards.
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  • While it took little time for our data analysts to crank out visualizations, it did take some time(longer than I expected) for our technology operations team to configure the server to share the sizes.
  • The server update process is rather cumbersome -- requires a full uninstall/re-install.
  • Again, while it took our data analysts next to no time to start creating, I've been in other organizations that have struggled with the feature-rich interface and complexity of the Tableau client. So, it requires the right personnel, with dedicated time, to fully leverage the tool.
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Likelihood to Renew
It took my BI team one year to become productive at developing useful content on the IBM Cognos platform. After this year, the reports being developed for a client were stale and no longer relative to the ever changing needs of the business client. Given the same opportunity, I would select a platform that allows the team to quickly produce BI content. Fail fast and recover quickly!
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It simply is used all the time by more and more people. Migrating to something else would involve lots of work and lots of training. The renewal fee being fair, it simply isn't worth migrating to a different tool for now.
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Usability
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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User experience is the most important factor to consider whenever considering capabilities for non-technical business users. If the learning curve is so steep business users must be advanced users to be productive, you hit the wall of diminishing returns, this is exceptionally true when it comes to analyzing data. Transforming data analysts into BI development experts shifts the focus of the analyst from analyzing data to mastering software. Tableau does a masterful job at minimizing the technology and maximizing the users understanding of their data.
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Reliability and Availability
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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Our instance of Tableau Server was hosted on premises (I believe all instances are) so if there were any outages it was normally due to scheduled maintenance on our end. If the Tableau server ever went down, a quick restart solved most issues
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Performance
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
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Support Rating
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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I think the folks that work in support are generally pretty good at what they do (when you get them on a WebEx). But the process of reporting issues to them and waiting for a response (via email only) is a hassle. I never understood why you can't just call them up and discuss the issues with them. It would take a handful of email exchanges before they would agree to a WebEx session. That was frustrating.
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In-Person Training
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
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Online Training
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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The sales consultants do an amazing job of introducing the tool and its capabilities. They are also helpful in explaining the layout of the desktop client and its different functionality. Keep in mind that they use a sample data source (MS Excel) with a very small amount of data to show off what it can do. What you have to remember is that you are buying the tool so that you can connect to large amounts of data (and possibly blend data together from different databases).
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Implementation Rating
The implementation was handled very well. The initial implementation exposed a lot of disagreement between our campuses and departments as to how we define data. This was not entirely unexpected, but I thought that we did a nice job as a team to work through some of these challenges.
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Implementation was over the phone with the vendor, and did not go particularly well. Again, think this was our fault as our integration and IT oversight was poor, and we made errors. Would they have happened had a vendor been onsite? Not sure, probably not, but we probably wouldn't have paid for that either
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Alternatives Considered
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
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Looker and Tableau are quite similar products. I think Tableau's ability to view data visually is more comprehensive. The different breakdowns in UTM level versus first touch and last touch are shown in a visual format, making it much easier to view and interpret the results. Tableau also has faster load times compared to Looker for larger datasets.
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Scalability
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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No answers on this topic
Return on Investment
  • The platform can be pretty pricey.
  • Convoluted contracts and they fine you for any breach during audits.
  • Things are changed between releases without any warning and break.
  • It is second to none at being able to customize list and crosstab type reports.
  • You can easily set up a report to be emailed out every day and even have it export the report to a shared folder.
  • On-prem environments can be scaled up pretty much as much as you would like.
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  • Tableau Server has had a huge positive impact. It has allowed us to quickly distribute complex dashboards across the company
  • Tableau Server has allowed us to easily manage our entire employee base at the company and control the dashboards they view and interact with
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ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.

Tableau Server Screenshots

Screenshot of Tableau Server interface and administration view 1.Screenshot of Tableau Server interface and administration view 2.Screenshot of Tableau Server permissions view.Screenshot of Tableau Services Manager (TSM) view 1.Screenshot of Tableau Services Manager (TSM) view 2.