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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM Cognos Analytics

    Score6.8 out of 10
    N/AIBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.

    $10

    per month per user

    Microsoft Power BI

    Score8.5 out of 10
    N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $10

    per month per user

    Pricing
    IBM Cognos AnalyticsMicrosoft Power BI
    Editions & Modules
    On Demand - Standard
    USD 10.00
    per month per user
    On Demand - Premium
    USD 42.40
    per month per user
    On Demand - Standard
    USD 10.60
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    IBM Cognos AnalyticsMicrosoft Power BI
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    IBM Cognos AnalyticsMicrosoft Power BI
    Considered Both Products
    IBM
    Chose IBM Cognos Analytics
    Microsoft Power BI has a more user friendly interface and it is integrated very well with the other Microsoft products but IBM Cognos Analytics has a more advanced reporting and complex data analysis capabilities.
    Incentivized
    Chose IBM Cognos Analytics
    Tableau, Power BI, QlikView were the other options considered. Tableau lacked the following key components of business intelligence and analytics. Some other statistical functions that are available on the platform were not matched by Power BI. QlikView lacked robust …
    Incentivized
    Chose IBM Cognos Analytics
    We selected IBM Cognos Analytics based on the following. The scalable and robust features for large organizations allowing it to grow as we do. The nest feature is the strong data governance and security features. It also supports a wide variety of data sources. Lastly, it …
    Incentivized
    Chose IBM Cognos Analytics
    It was due to trust in IBM. Very good support provide by IBM. Response time is pretty good
    Product is proven in past & well robust feature
    Many good enterprises have used this product
    Incentivized
    Chose IBM Cognos Analytics
    It is a tool that delivers good performance at a good price.
    Incentivized
    Chose IBM Cognos Analytics
    It does well however, we need more user friendly interfaces, integration options and visualizations.
    Incentivized
    Chose IBM Cognos Analytics
    IBM Cognos Analytics is our legacy BI solution. It hadn't stacked up well against its modern contemporaries. We are thinking of replacing it with Microsoft BI.
    Incentivized
    Chose IBM Cognos Analytics
    We looked at Qlik Sense, SAP Analytics Cloud, and IBM Cognos Analytics for our financial brand's needs. Qlik Sense is super user-friendly, great for quick data digging. SAP Analytics is perfect when we're working with other SAP stuff; it just clicks. But for our big project, …
    Incentivized
    Chose IBM Cognos Analytics
    Cognos Analytics provides wide range for reporting, data visualization, and self service analytics. Cognos has strong security and governance features. Sigma Computing is purely cloud native approach and has spreadsheet like interface and doesn't provide many customization …
    Incentivized
    Chose IBM Cognos Analytics
    I feel like IBM Cognos Analytics offers a more in depth look into the business’ analytics and data and has more functionalities with AI.
    Incentivized
    Chose IBM Cognos Analytics
    While all of them have their own advantages. IBM Cognos Analytics is highly scalable and have unmatched data analytics capabilities which makes the data from IBM Cognos Analytics of very high quality and data governance also makes sure your data is safe and protected.
    Incentivized
    Chose IBM Cognos Analytics
    I like the cloud native character and ease of deployment with Sigma and ThogthSpot, I also like the metadata modelling capabilities of Power BI. I prefer the ability of Cognos to create and publish a metadata model that provides both ad hoc access and managed reporting and …
    Incentivized
    Chose IBM Cognos Analytics
    They are better in Dashboarding and performance analysis.
    Incentivized
    Chose IBM Cognos Analytics
    We have alot of resources already invested in Cognos and it would be a humongous effort to migrate. CA is more inline with Power BI and Tableau now that there are dashboarding capabilities.
    Incentivized
    Chose IBM Cognos Analytics
    We could deliver a corporate wide solution with Cognos, it is an end-to-end platform. No other option provided the same breadth of scope. I can't think of a feature that the others provide that Cognos lacks, but the others do not provide the same features and governance of …
    Incentivized
    Chose IBM Cognos Analytics
    No need to physically share data with developers, users. All we need is to send the server URL.
    Incentivized
    Chose IBM Cognos Analytics
    IBM Cognos Analytics with Watson is an enterprise ready tool and could provide end to end functionality expected from a BI tool. Provides integration with custom applications as well as provides not just high end visualizations that Tableau or PowerBI provides but also the very …
    Incentivized
    Chose IBM Cognos Analytics
    We selected IBM Cognos because it has all of the features our organization needs for reporting. There are multiple report and dashboard options. Security and scheduling options are good. Tableau does not have good tools for advanced reporting besides dashboards. Power BI does …
    Incentivized
    Chose IBM Cognos Analytics
    IBM Cognos Analytics can handle larger datasets easily and has better performance than other BI tools.
    Incentivized
    Chose IBM Cognos Analytics
    They are powerful tools, they are used to handle a large amount of data, create different and complex visualizations. They make it easy for users to run queries using natural language and get automatic feedback on the information. They are powerful, intuitive and allow users of …
    Incentivized
    Chose IBM Cognos Analytics
    IBM Cognos Analytics is the only product that provides pixel-perfect reports right out of the box. You do not need third-party tools to implement it. Secondly, other tools require you to create a relation between the tables if you are going to use them in the report. Only in …
    Incentivized
    Chose IBM Cognos Analytics
    All these ones are fairly widely used in the business analyst world. There is no significant difference among them apart from the suite of tools that your company is using. If the company is using Amazon EC2 and Amazon S3, Amazon QuickSight is easier to be embedded in the system.
    Incentivized
    Chose IBM Cognos Analytics
    IBM Cognos [Analytics] is offered through our core system provided, Fiserv. It is integrated with our loan, deposit, and customer information systems which is the primary reason it works best for us. Power BI seems to have a better user interface and visualization …
    Incentivized
    Microsoft
    Chose Microsoft Power BI
    Some of the strengths are 1. User-Friendliness 2. Self-Service BI (Caters to all levels of the employees 3. Cost-effective. 4. Easy integration with Microsoft Suits. 5. DAX Calculations 6. Familiar Interface like traditional Excel. 7. Easier Self-Service platform for …
    Incentivized
    Chose Microsoft Power BI
    Power BI stacks up robustly on a visuals standpoint. It has great slicer tools and visuals that are stunning. Content is fresh, easy to transmit and the design of a new dashboard is easy. Power BI is useful in identifying outliers in your data (even data integrity issues). …
    Incentivized
    Chose Microsoft Power BI
    Although both MicroStrategy and Cognos currently offer better business analytical capabilities, Power BI is an excellent option to extend the use of this type of solutions to a greater number of users due to its low cost.
    Incentivized
    Chose Microsoft Power BI
    • Can be used across all ERP packages and implementation
    • Enjoyed by price sensitive
    • Subscription based
    Incentivized
    Chose Microsoft Power BI
    Power BI is a lot easier to use. The designs are also much nicer. Costs to implement Power BI (minus the existing data infrastructure) is much lower than other tools commercially available. However, the tool is still relatively new and still lacks many common features that …
    Incentivized
    Chose Microsoft Power BI
    I thinking Microsoft Power BI is a great start for someone who wants something more powerful and distributable than Excel. During my relatively short evaluation, I did not find Power BI to be up to the task of more powerful tools. However it might compete well if properly …
    Incentivized
    Chose Microsoft Power BI
    As mentioned earlier it is free of cost and easy to learn as it is part of the Microsoft suite product. It blends well with ETL package tools such as SSRS and SSIS. It is also easy to distribute the dashboard to users of Office 365. It is a a complete Microsoft product which …
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    65 Answers
    95%
    Would buy again
    101 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    56 Answers
    99%
    Delivers good value for the price
    96 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    65 Answers
    97%
    Happy with the feature set
    103 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    42 Answers
    98%
    Lived up to sales and marketing promises
    63 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    44 Answers
    94%
    Implementation went as expected
    67 Answers
    Features
    IBM Cognos AnalyticsMicrosoft Power BI
    BI Standard Reporting
    Comparison of BI Standard Reporting features of IBM Cognos Analytics and Microsoft Power BI
    Feature
    IBM Cognos Analytics
    7.0
    106 Ratings
    15% below category average
    Microsoft Power BI
    8.8
    140 Ratings
    8% above category average
    Pixel Perfect reports6.996 Ratings8.5120 Ratings
    Customizable dashboards7.3104 Ratings10.0140 Ratings
    Report Formatting Templates7.0101 Ratings8.0128 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of IBM Cognos Analytics and Microsoft Power BI
    Feature
    IBM Cognos Analytics
    7.4
    108 Ratings
    9% below category average
    Microsoft Power BI
    8.2
    140 Ratings
    2% above category average
    Drill-down analysis7.3106 Ratings7.0139 Ratings
    Formatting capabilities7.1107 Ratings9.0138 Ratings
    Integration with R or other statistical packages7.874 Ratings8.0103 Ratings
    Report sharing and collaboration7.4103 Ratings9.0135 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of IBM Cognos Analytics and Microsoft Power BI
    Feature
    IBM Cognos Analytics
    7.8
    107 Ratings
    6% below category average
    Microsoft Power BI
    8.6
    134 Ratings
    3% above category average
    Publish to Web8.327 Ratings8.0129 Ratings
    Publish to PDF7.1101 Ratings9.0122 Ratings
    Report Versioning8.626 Ratings9.0102 Ratings
    Report Delivery Scheduling7.0104 Ratings8.0104 Ratings
    Delivery to Remote Servers8.112 Ratings9.074 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of IBM Cognos Analytics and Microsoft Power BI
    Feature
    IBM Cognos Analytics
    6.7
    98 Ratings
    17% below category average
    Microsoft Power BI
    8.7
    136 Ratings
    9% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)6.993 Ratings9.0131 Ratings
    Location Analytics / Geographic Visualization7.189 Ratings8.0122 Ratings
    Predictive Analytics6.486 Ratings9.0102 Ratings
    Pattern Recognition and Data Mining6.624 Ratings9.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of IBM Cognos Analytics and Microsoft Power BI
    Feature
    IBM Cognos Analytics
    7.4
    103 Ratings
    14% below category average
    Microsoft Power BI
    8.6
    127 Ratings
    1% above category average
    Multi-User Support (named login)8.0100 Ratings9.0121 Ratings
    Role-Based Security Model7.899 Ratings9.0102 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)6.199 Ratings10.0111 Ratings
    Report-Level Access Control7.428 Ratings7.01 Ratings
    Single Sign-On (SSO)7.882 Ratings8.394 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of IBM Cognos Analytics and Microsoft Power BI
    Feature
    IBM Cognos Analytics
    7.6
    84 Ratings
    3% below category average
    Microsoft Power BI
    8.0
    117 Ratings
    2% above category average
    Responsive Design for Web Access7.678 Ratings8.0111 Ratings
    Mobile Application7.968 Ratings7.793 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile9.074 Ratings7.7112 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of IBM Cognos Analytics and Microsoft Power BI
    Feature
    IBM Cognos Analytics
    7.7
    65 Ratings
    1% below category average
    Microsoft Power BI
    8.4
    80 Ratings
    8% above category average
    REST API7.562 Ratings8.072 Ratings
    Javascript API8.660 Ratings9.956 Ratings
    iFrames8.39 Ratings8.055 Ratings
    Java API6.911 Ratings8.046 Ratings
    Themeable User Interface (UI)7.110 Ratings8.163 Ratings
    Customizable Platform (Open Source)7.87 Ratings8.444 Ratings
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    User Ratings
    IBM Cognos AnalyticsMicrosoft Power BI
    Likelihood to Recommend
    7.3
    (131 ratings)
    8.5
    (142 ratings)
    Likelihood to Renew
    9.4
    (27 ratings)
    9.0
    (2 ratings)
    Usability
    8.1
    (8 ratings)
    7.9
    (58 ratings)
    Availability
    8.6
    (4 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (8 ratings)
    10.0
    (53 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.0
    (7 ratings)
    9.0
    (1 ratings)
    Configurability
    7.0
    (3 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.6
    (40 ratings)
    8.5
    (82 ratings)
    Data Sources
    8.3
    (40 ratings)
    9.0
    (81 ratings)
    Ease of integration
    6.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    IBM Cognos AnalyticsMicrosoft Power BI
    Likelihood to Recommend
    IBM
    IBM Cognos Analytics has great scheduling capabilities. A single report can be parameterized (e.g., “Store Manager ID”) and burst to thousands of recipients with their slice of data.IBM Cognos Analytics is a good fit for highly complex, multi-level calculations which can be handled by Report Studio. For example Monthly balance sheet that requires multi step calculation
    Incentivized
    Read full review
    Microsoft
    Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
    Incentivized
    Read full review
    Pros
    IBM
    • We can make dozens of dispatchers all focusing on different types of workloads.
    • Friendly user interface, without the need for coding or complicated editing.
    • Highly functionality reporting tools.
    • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
    Incentivized
    Read full review
    Microsoft
    • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
    • Constant updates (this is both good and bad at times).
    • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
    Incentivized
    Read full review
    Cons
    IBM
    • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
    • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
    Incentivized
    Read full review
    Microsoft
    • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
    • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
    • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
    • Would like to export each page or chart as an image.
    Incentivized
    Read full review
    Likelihood to Renew
    IBM
    For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
    Read full review
    Microsoft
    Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
    Read full review
    Usability
    IBM
    We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
    Read full review
    Microsoft
    Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
    Incentivized
    Read full review
    Reliability and Availability
    IBM
    Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
    Read full review
    Microsoft
    No answers on this topic
    Performance
    IBM
    Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    IBM
    Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
    Incentivized
    Read full review
    Microsoft
    It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
    Incentivized
    Read full review
    In-Person Training
    IBM
    Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
    Read full review
    Microsoft
    No answers on this topic
    Online Training
    IBM
    The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    IBM
    Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
    Read full review
    Microsoft
    It was integrated with our erp easily and was accessible on cloud.
    Incentivized
    Read full review
    Alternatives Considered
    IBM
    My company selected IBM Congos Analytics because of its advanced features and data representation for data analysis. Its row and column features are very effective for creating dashboards and reports to visualize data. It's chart representation and view format are very attractive and useful for representation.
    Incentivized
    Read full review
    Microsoft
    Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
    Incentivized
    Read full review
    Scalability
    IBM
    The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    IBM
    • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
    • Options of customizing & scheduling reports as per our requirements basis.
    • Has mobile application which works seamless.
    • API integration is not upto the mark with very limited options.
    • Licensing & Maintenance can go from cheap to expensive depending on the scope.
    Incentivized
    Read full review
    Microsoft
    • Power BI usage reduced the effort of analytical reports creation by about 80%
    • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
    • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
    Incentivized
    Read full review
    ScreenShots

    IBM Cognos Analytics Screenshots

    Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.

    Microsoft Power BI Screenshots

    Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow