Hunter vs. LinkedIn Sales Navigator

Hunter.io is very well suited for any sales rep who is building out lists of contacts for email outreach, or for marketer's looking to reach out to PR and marketing contacts for link building campaigns. The tool is a great free option if you are doing targeted, 1:1 personalized outreach and you need a few contacts. The tool can be expensive if you are needing to reach thousands of people. A paid version of Hunter.io is not a great fit if you already pay for another list building source such as Data.com or Discover.Org.

Incentivized

As a new scale-up business, we are heavily focused on winning new business; businesses like ours cannot function without it, as we would not be able to build target profiles, create new business lists, and establish product-market fit. It's a key tool in our sales and GTM strategy.

Incentivized

• Provides email domains very well. While some companies have a different domain for their "info@xyz.com", Hunter is able to find the domain that is being used by individuals at the company.
• For American contacts in particular it is very good at finding personal phone numbers.
• Helps to enrich the contacts that might be in a company by providing a confirmed list of employees.
• As an extra - I really like how easy it is to use. You can input the contacts name and copy-paste from the chrome extension quickly and easily. This saves a load of time when you are trying to find the right address.

Incentivized

• Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
• Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
• Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.

• There have been times when I've search Hunter for an address on a website and it came back with no results. Then If I search the site I've often found an email address or two. So I'm curious why it wasn't able to find it with the tool, even when I could on my own?
• I'm not sure what the reasons were exactly why LinkedIn ordered the cease and desist, but I had hoped they two companies could come to terms or that at the least LinkedIn would acquire Hunter. But alas, it's not been the case.

Incentivized

• Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
• Sorting - need a better, faster way to sort by for prospect lists and account lists
• Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo

Incentivized

This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.

Incentivized

It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.

Incentivized

I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.

Incentivized

I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.

Incentivized

Hunter is a much more user-friendly version of Clearbit. I personally also find it to be more accurate than Clearbit. With Clearbit it felt like too many clicks to get to the information that you wanted. With Hunter, it is a simple copy - paste - click, to get the information you need. The additional list of contacts it provides and the verification source is also more readable.

Incentivized

In my opinion, ZoomInfo and LinkedIn Sales Navigator serve different purposes. ZoomInfo is more for providing accurate contact information, while LinkedIn Sales Navigator is more for identifying the exact contacts you want to market to. Being built on top of the LinkedIn social network, it is ideal for nabbing the same person you need from each organization.

Incentivized

• Hunter has vastly improved my efficiency as a seller. It saves a lot of time for a lot of different reasons.
• The ability to confirm target email addresses saves valuable time having to re-send the same email to one person with multiple different attempts.
• Hunter has a pretty generous free trial ability, which is worthwhile in order to try before you buy.

Incentivized

• Helped warm up a few leads that I was having trouble getting in touch with via phone and email
• Allowed me to better identify the key stakeholders at companies I was targeting
• Kept me up to date on what was happening with my prospects and their companies.

Incentivized