Hull CDP (discontinued) vs. Umbel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hull CDP (discontinued)
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.N/A
Umbel
Score 0.0 out of 10
N/A
Umbel in Austin, Texas offers their eponymous customer data aggregation and management platform.N/A
Pricing
Hull CDP (discontinued)Umbel
Editions & Modules
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Offerings
Pricing Offerings
Hull CDP (discontinued)Umbel
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Hull CDP (discontinued)Umbel
User Ratings
Hull CDP (discontinued)Umbel
Likelihood to Recommend
4.5
(0 ratings)
-
(0 ratings)
User Testimonials
Hull CDP (discontinued)Umbel
Likelihood to Recommend
If you are a fast scaling team using segment and slack, Hull is a must. For your sales reps trying to understand the activity of customers/prospects/users of your applicaiton, there is no easier way to surface that information than using Hull. We've been thoroughly impressed by the wide use cases and integrations Hull can offer and we use it many times a day. 100% would recommend this tool
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Pros
  • Good fit for our SME marketing/ Sales Tech stack. Integrations like HubSpot and Clearbit are native and easy to use within Hull- and it was one of the only providers that fit that criteria when we were vetting options.
  • Ease of Use. Hull is fairly intuitive for a casual user. The only real questions that came up for us were doing the data-mapping phase when we mapped fields against Hull.
  • No database to maintain. A critical selling point for us, and something which has freed up a fair amount of engineering time on an ongoing basis has been that Hull, unlike Segment, didn't require us to maintain a database.
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Cons
  • I am not sure about new features, if they are rolling out or what!
  • It might also be valuable to see the responsiveness of things triggered through Hull, sometimes data takes a bit longer than expected to trigger a workflow (but never really more than a minute so not a huge deal really...)
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Alternatives Considered
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
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Return on Investment
  • No ROI. I invested in it for months and promised functionality was never delivered
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ScreenShots