Hull CDP (discontinued) vs. SAP Customer Data Solutions

If you are a fast scaling team using segment and slack, Hull is a must. For your sales reps trying to understand the activity of customers/prospects/users of your applicaiton, there is no easier way to surface that information than using Hull. We've been thoroughly impressed by the wide use cases and integrations Hull can offer and we use it many times a day. 100% would recommend this tool

Incentivized

It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions

Incentivized

• Good fit for our SME marketing/ Sales Tech stack. Integrations like HubSpot and Clearbit are native and easy to use within Hull- and it was one of the only providers that fit that criteria when we were vetting options.
• Ease of Use. Hull is fairly intuitive for a casual user. The only real questions that came up for us were doing the data-mapping phase when we mapped fields against Hull.
• No database to maintain. A critical selling point for us, and something which has freed up a fair amount of engineering time on an ongoing basis has been that Hull, unlike Segment, didn't require us to maintain a database.

Incentivized

• The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
• Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
• GDPR and similar laws are handled out-of-the-box

Incentivized

• I am not sure about new features, if they are rolling out or what!
• It might also be valuable to see the responsiveness of things triggered through Hull, sometimes data takes a bit longer than expected to trigger a workflow (but never really more than a minute so not a huge deal really...)

Incentivized

• I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
• integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.

Incentivized

We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.

Incentivized

We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.

The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.

Incentivized

There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.

We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.

because it was made directly in the company

Incentivized

They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.

There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning

We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us

Incentivized

SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.

Incentivized

because the platform actually allows you to scale at any time if designed following best practices

Incentivized

• No ROI. I invested in it for months and promised functionality was never delivered

Incentivized

• We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
• Using insights from the software, we refined our marketing plans and campaigns for better impact.
• Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.

Incentivized