Hull CDP (discontinued) vs. Ottava

Hull CDP (discontinued)

5 Reviews and Ratings

Ottava

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hull CDP (discontinued)	Score4.7 out of 10	Small Businesses (1-50 employees)	Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.	N/A
Ottava	N/A	N/A	Ottava is a no-code SaaS data analysis software that incorporates Excel-based workflows with advanced data analysis capabilities. Designed for non-technical users, it simplifies data input, facilitates chart creation, and enhances the analysis process. In contrast to tools that require users to prepare tabular data before performing analysis, Ottava possesses a capability to handle pre-aggregated or pivoted data. This feature streamlines the analytical workflow, saving time.…	N/A

Pricing

Hull CDP (discontinued)

Ottava

No answers on this topic

No answers on this topic

Pricing Offerings
Hull CDP (discontinued)	Ottava
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

No setup fee

No setup fee

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Best Alternatives
	Hull CDP (discontinued)	Ottava
Small Businesses	Twilio Segment Score8.3 out of 10	No answers on this topic
Medium-sized Companies	Treasure Data Score9 out of 10	No answers on this topic
Enterprises	Treasure Data Score9 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Hull CDP (discontinued)	Ottava
Likelihood to Recommend	4.5 (3 ratings)	- (0 ratings)

User Testimonials
	Hull CDP (discontinued)	Ottava
Likelihood to Recommend	Discontinued Products Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle. Incentivized Verified User Read full review	Potix Corporation No answers on this topic
Pros	Discontinued Products Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold. Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us. Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love. Incentivized Ted Bennett User Engagement Read full review	Potix Corporation No answers on this topic
Cons	Discontinued Products Needs a deduplication engine Needs to be able to perform bulk and automated data cleansing (unified data is messy) Needs to integrate with more tools Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics Incentivized Tim Berman Founder and Growth Evangelist Read full review	Potix Corporation No answers on this topic
Alternatives Considered	Discontinued Products We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us Incentivized Verified User Read full review	Potix Corporation No answers on this topic
Return on Investment	Discontinued Products Positive: No longer asking engineering for customer activity data Positive: Allowing additional data integrations for where our customer activity data can be seen Incentivized Ted Bennett User Engagement Read full review	Potix Corporation No answers on this topic
ScreenShots		Ottava Screenshots