TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Infor CRM

    Score6 out of 10
    N/AInfor CRM delivers tools for individuals, teams, and companies focused on increasing sales performance and the insights to optimize sales, marketing, and service strategy and execution. Infor CRM provides sales teams with rich customer information from interactions and transactions across the business and accommodates the modern flexible workforce with multiple access methods. Robust process automation capabilities enable efficiencies and the application of best practices across sales…N/A
    Pricing
    HubSpot Marketing HubInfor CRM
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Marketing HubInfor CRM
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubInfor CRM
    Considered Both Products
    HubSpot
    Chose HubSpot Marketing Hub
    We didn't look at any other integrated systems. In the past we have used WordPress for blogging, Constant Contact for email, Joomla for web site maintenance and SalesLogix for CRM. HubSpot was selectged specifically because it will eliminate the four independent systems and the …
    Infor
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    38 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    35 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    38 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    30 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    27 Answers
    No answers on this topic
    Features
    HubSpot Marketing HubInfor CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    10% above category average
    Infor CRM
    -
    Ratings
    WYSIWYG email editor9.1335 Ratings00 Ratings
    Dynamic content8.4335 Ratings00 Ratings
    Ability to test dynamic content7.5311 Ratings00 Ratings
    Landing pages8.5365 Ratings00 Ratings
    A/B testing5.8288 Ratings00 Ratings
    Mobile optimization7.8358 Ratings00 Ratings
    Email deliverability reporting8.6366 Ratings00 Ratings
    List management10.0367 Ratings00 Ratings
    Triggered drip sequences10.0279 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    20% above category average
    Infor CRM
    -
    Ratings
    Lead nurturing automation9.3359 Ratings00 Ratings
    Lead scoring and grading9.6327 Ratings00 Ratings
    Data quality management9.2333 Ratings00 Ratings
    Automated sales alerts and tasks10.0302 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    4% below category average
    Infor CRM
    -
    Ratings
    Calendaring7.3308 Ratings00 Ratings
    Event/webinar marketing6.9254 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    9.4
    349 Ratings
    22% above category average
    Infor CRM
    -
    Ratings
    Social sharing and campaigns8.7345 Ratings00 Ratings
    Social profile integration10.0334 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    23% above category average
    Infor CRM
    -
    Ratings
    Dashboards9.2369 Ratings00 Ratings
    Standard reports9.2365 Ratings00 Ratings
    Custom reports9.1327 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    19% above category average
    Infor CRM
    -
    Ratings
    API9.0253 Ratings00 Ratings
    Role-based workflow & approvals8.9283 Ratings00 Ratings
    Customizability8.3306 Ratings00 Ratings
    Integration with Salesforce.com10.0229 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings00 Ratings
    Integration with SugarCRM7.790 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    7.8
    9 Ratings
    1% above category average
    Customer data management / contact management00 Ratings8.48 Ratings
    Workflow management00 Ratings10.07 Ratings
    Territory management00 Ratings5.46 Ratings
    Opportunity management00 Ratings8.46 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings5.48 Ratings
    Contract management00 Ratings5.74 Ratings
    Quote & order management00 Ratings7.34 Ratings
    Interaction tracking00 Ratings10.08 Ratings
    Channel / partner relationship management00 Ratings10.08 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    8.3
    4 Ratings
    10% above category average
    Case management00 Ratings10.03 Ratings
    Call center management00 Ratings5.03 Ratings
    Help desk management00 Ratings10.03 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    2.5
    8 Ratings
    101% below category average
    Lead management00 Ratings3.97 Ratings
    Email marketing00 Ratings1.06 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    4.2
    7 Ratings
    58% below category average
    Task management00 Ratings7.17 Ratings
    Billing and invoicing management00 Ratings3.61 Ratings
    Reporting00 Ratings2.15 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    4.2
    8 Ratings
    57% below category average
    Forecasting00 Ratings3.64 Ratings
    Pipeline visualization00 Ratings7.05 Ratings
    Customizable reports00 Ratings2.18 Ratings
    Customization
    Comparison of Customization features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    8.6
    9 Ratings
    14% above category average
    Custom fields00 Ratings10.09 Ratings
    Custom objects00 Ratings7.07 Ratings
    Scripting environment00 Ratings7.24 Ratings
    API for custom integration00 Ratings10.06 Ratings
    Security
    Comparison of Security features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    10.0
    8 Ratings
    18% above category average
    Single sign-on capability00 Ratings10.06 Ratings
    Role-based user permissions00 Ratings10.06 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    3.5
    2 Ratings
    71% below category average
    Social data00 Ratings4.02 Ratings
    Social engagement00 Ratings3.02 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    2.9
    4 Ratings
    87% below category average
    Marketing automation00 Ratings3.04 Ratings
    Compensation management00 Ratings2.71 Ratings
    Platform
    Comparison of Platform features of HubSpot Marketing Hub and Infor CRM
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Infor CRM
    5.0
    4 Ratings
    38% below category average
    Mobile access00 Ratings5.04 Ratings
    Best Alternatives
    HubSpot Marketing HubInfor CRM
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score6 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Zendesk Sell
    Score8.8 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Daylite
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubInfor CRM
    Likelihood to Recommend
    8.4
    (657 ratings)
    9.0
    (17 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    9.0
    (8 ratings)
    Usability
    8.6
    (109 ratings)
    7.8
    (4 ratings)
    Availability
    9.1
    (25 ratings)
    9.0
    (1 ratings)
    Performance
    8.9
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (88 ratings)
    8.0
    (1 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubInfor CRM
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Infor
    If you have a mobile workforce, it likely wouldn't be as appropriate (keep in mind we're using the desktop client, and have very limited experience with the web app). It is well suited if your business needs lots of custom processes- find a good vendor. We utilize SimpleSoft out of Ohio, and they have been excellent. Key question: think about where your business is going to be in 5-10 years, and will this CRM solution be able to grow with us?
    Incentivized
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Infor
    • Saleslogix functionality can be managed to a very granular level for each individual using it. Within the users profile you can restrict access to modules, remove write permission, remove export privileges, etc.
    • Saleslogix has one of the best sync engines I have ever seen. If you allow your outside sales reps to have their own database, they can modify customer record while off line and when they do have internet access they can sync changes in both directions. This functionality works great when you have inside and outside sales staff covering the same territory.
    • Saleslogix can be customized using Visual Basic Code syntax. This is a positive aspect as well as a negative. Our existing Saleslogix is so customized that if we were to upgrade to 8.0 it would cost us over $20k to redo some of the customizations. Upgrades are frequently incompatible with customizations.
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Infor
    • InforCRM has made dramatic improvements in the web client though in some cases it has been painfully slow to get the most needed things updated. An example is the slow speed of the web client. The newest update is supposed to fix this.
    • The web client does not autosave, so users have to remember to hit the 'save' button at each screen. This is the biggest complaint of users going from the desktop client to the web client.
    • I personally would like to see data panes (account, contact, etc.) with the capability to set up a different view for each team and/or security level that would access the data.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Infor
    Because we've already made the investment in the original on-premise version, the cost per user is relatively low. The product has grown with us and we can now choose a LAN or Web client version and host the site internally, giving us total control of our data. The iPhone and iPad versions allow the sales team quick access in the field and the voice-to-text option is quite handy. SalesLogix doesn't require that our technology stack be constantly up to date which again, keeps our cost down. They are always making enhancements to the product and we can choose to update/upgrade when those enhancements appeal to us enough to justify adding the service pack.
    Read full review
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Infor
    It can be a bit slow at times. Its that refresh don't always need to refresh slowing down the user.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Infor
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Infor
    No answers on this topic
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    Infor
    We utilize the support of a local-ish vendor. SimpleSoft is their name. they are great, and very responsive
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Infor
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Infor
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Infor
    No answers on this topic
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Infor
    We selected INFOR CRM over Salesforce simply because it was affordable and didn't have so many 'bells & whistles' that Salesforce has that we were not using. We didn't realize that the compatibility with upgrades were going to be such an issue.
    Incentivized
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Infor
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    Infor
    • It's a CRM, so using a CRM as opposed to not using one is typically a step in the right direction.
    • Slightly lower TCO than other CRMs.
    • Complete end-to-end workflows allow you to quantify and analyze every step in the business process, leading to improved efficiency.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.

    Infor CRM Screenshots

    Screenshot of Infor CRM (Lead Detail)Screenshot of Infor CRM (Account Detail)Screenshot of Infor CRM (Mobile)