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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Impact

    Score7 out of 10
    N/AImpact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A
    Pricing
    HubSpot Marketing HubImpact
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Marketing HubImpact
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubImpact
    Considered Both Products
    HubSpot
    No answer on this topic
    Impact
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    38 Answers
    85%
    Would buy again
    17 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    35 Answers
    82%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    38 Answers
    95%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    30 Answers
    77%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    27 Answers
    79%
    Implementation went as expected
    11 Answers
    Features
    HubSpot Marketing HubImpact
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    10% above category average
    Impact
    -
    Ratings
    WYSIWYG email editor9.1335 Ratings00 Ratings
    Dynamic content8.4335 Ratings00 Ratings
    Ability to test dynamic content7.5311 Ratings00 Ratings
    Landing pages8.5365 Ratings00 Ratings
    A/B testing5.8288 Ratings00 Ratings
    Mobile optimization7.8358 Ratings00 Ratings
    Email deliverability reporting8.6366 Ratings00 Ratings
    List management10.0367 Ratings00 Ratings
    Triggered drip sequences10.0279 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    20% above category average
    Impact
    -
    Ratings
    Lead nurturing automation9.3359 Ratings00 Ratings
    Lead scoring and grading9.6327 Ratings00 Ratings
    Data quality management9.2333 Ratings00 Ratings
    Automated sales alerts and tasks10.0302 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    4% below category average
    Impact
    -
    Ratings
    Calendaring7.3308 Ratings00 Ratings
    Event/webinar marketing6.9254 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    9.3
    349 Ratings
    21% above category average
    Impact
    -
    Ratings
    Social sharing and campaigns8.7345 Ratings00 Ratings
    Social profile integration10.0334 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    23% above category average
    Impact
    7.0
    2 Ratings
    1% above category average
    Dashboards9.2369 Ratings7.02 Ratings
    Standard reports9.2365 Ratings7.02 Ratings
    Custom reports9.1327 Ratings7.02 Ratings
    Partner performance analytics00 Ratings7.02 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    19% above category average
    Impact
    -
    Ratings
    API9.0253 Ratings00 Ratings
    Role-based workflow & approvals8.9283 Ratings00 Ratings
    Customizability8.3306 Ratings00 Ratings
    Integration with Salesforce.com10.0229 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings00 Ratings
    Integration with SugarCRM7.790 Ratings00 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Impact
    6.6
    2 Ratings
    0% below category average
    Content management00 Ratings6.02 Ratings
    Content sharing00 Ratings7.02 Ratings
    Partner collaboration tools00 Ratings7.02 Ratings
    Partner Lifecycle Management
    Comparison of Partner Lifecycle Management features of HubSpot Marketing Hub and Impact
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Impact
    6.4
    2 Ratings
    0% above category average
    Lead distribution00 Ratings6.01 Ratings
    Co-op advertising00 Ratings6.01 Ratings
    Partner discovery and onboarding00 Ratings7.02 Ratings
    Referral tracking00 Ratings6.01 Ratings
    Journey builder00 Ratings7.02 Ratings
    Best Alternatives
    HubSpot Marketing HubImpact
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubImpact
    Likelihood to Recommend
    8.4
    (657 ratings)
    6.9
    (21 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (109 ratings)
    7.0
    (1 ratings)
    Availability
    9.1
    (25 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (88 ratings)
    1.0
    (1 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubImpact
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Impact
    Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
    Incentivized
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Impact
    • There are no hidden charges and tracking is instant and automated.
    • As an affiliate, Finding relevant offers and managing the programs is quite easy.
    • It has a great user interface which is quite easy to use and manage.
    • There is nearly zero downtime, which makes it much more efficient and reliable.
    Incentivized
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Impact
    • User interface could be improved a little, as it is a quite difficult task to find the content or links
    • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
    • New affiliates might find the onboarding process a little difficult
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Impact
    No answers on this topic
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Impact
    Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Impact
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Impact
    No answers on this topic
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    Impact
    We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Impact
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Impact
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Impact
    No answers on this topic
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Impact
    First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
    Incentivized
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Impact
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    Impact
    • By using Impact we were able to increase the number of advertisers on our platform.
    • Delayed payments on the part of advertisers or Impact creates so many execution issues.
    • Multi regional campaigns helped us to increase our presens in the market.
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.

    Impact Screenshots

    Screenshot of Impact.com