HubSpot Data Hub vs. Mediafly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Data Hub
Score 7.7 out of 10
N/A
HubSpot Operations Hub (based on technology from the former PieSync that was acquired by HubSpot November 2019) is a two-way contacts integration platform. The vendor emphasizes quick and easy setup automated customer and client data matching and updating between apps.
$15
per month per seat
Mediafly
Score 7.7 out of 10
N/A
Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.N/A
Pricing
HubSpot Data HubMediafly
Editions & Modules
Starter
$15
per month per seat
Professional
$800
per month Includes 1 Core Seat (Additional Core Seats start at $50 /mo)
Enterprise
$2000
per month Includes 1 Core Seat (Additional Core Seats start at $75 /mo)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Data HubMediafly
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing.
More Pricing Information
Community Pulse
HubSpot Data HubMediafly
Best Alternatives
HubSpot Data HubMediafly
Small Businesses
Mediafly
Mediafly
Score 7.7 out of 10
HubSpot Data Hub
HubSpot Data Hub
Score 7.7 out of 10
Medium-sized Companies
LeanData
LeanData
Score 10.0 out of 10
LeanData
LeanData
Score 10.0 out of 10
Enterprises
Clari
Clari
Score 9.8 out of 10
Clari
Clari
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Data HubMediafly
Likelihood to Recommend
9.5
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.5
(0 ratings)
Usability
10.0
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
8.4
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
8.2
(0 ratings)
9.5
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
HubSpot Data HubMediafly
Likelihood to Recommend
Great to use if you have a few marketing systems that need to "talk" to each other and keep each other updated. Perfect for small agencies, companies, or freelancers. I wouldn't recommend using PieSync if you have MANY marketing systems that need to be synched. You'd be better off simplifying the resources you use, then putting PieSync in place
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If all of your data isn't consolidated in one place, this product is less appropriate. If your company or team structure isn't yet developed to the point where you have well defined sales targets based on historical data and accurate forecasting, many of the benefits of Insight Squared's data analysis could be lost on you. Ask yourself first if your sales team is at the point where you're ready to utilise data analytics to scale your sales effectively.
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Pros
  • PieSync runs continually so there is little to no disruption and people always have access to the latest contact information for our clients and prospects.
  • PieSync runs efficiently in the background so there is little maintenance or attention that it needs, which is great.
  • PieSync does a great job of letting you decide how you want items to sync across platforms so you can customize to how your organization uses a particular software.
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  • I love the flexibility that InsightSquared has to offer. We have a number of Salesforce fields that are used in different ways because we aren't strictly a sales company. They have been helping us from the beginning to figure out the best ways to organize our data to get the information we're looking for.
  • The Dashboards within the system are great. I wish we used them better than we currently do, but that is a growth area for us. As the admin, I have the capability to setup dashboards for different users who may not be as tech-savy. This is huge because I can play around with them and experiment before we implement for the user.
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Cons
  • Price. It can get expensive if you have to sync a lot of contacts. You are charged on each syn, not on the number of contacts.
  • While most major integrations are available, there are still many popular tools that they do not integrate with so check first.
  • More complex rules and multiple syncs require higher priced plans.
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  • I'd love to see the user interface available in other languages, especially Spanish.
  • As an administrator, I would like to be able to make more customizations myself. I believe this is on their roadmap.
  • When I create a new user in Salesforce, I would like to be able to force InsightSquared to update and immediately enable the new user rather than wait for the normally scheduled update to appear in their system. Right now, it takes about a day for the new user to appear in InsightSquared.
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Likelihood to Renew
The tool is very "set it and forget it" and reliable!
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The usefulness of InsightSquared on a day to day basis. Mind you, I don't know of comparable products (other than the Salesforce dashboard, which I'm not a huge fan of; InsightSquared is sexier), so that is also a factor. If I was approached by a vendor with a similar solution and maybe less expensive? It would definitely be a conversation to have
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Usability
The interface is very simple and straightforward. No need to further understand. Everything works out of the box. Once set up and everything works. My setup took 5 minutes.
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InsightSquared is easy to use overall. Running reports and creating dashboards is quick and easy - drag and drop functionality. All reports have multi-filter options allowing you to drill down into your data. Scorecards for employees help show how quickly a rep can start selling after they join your team. Activity ratios provide insight into what it takes from a KPI standpoint to close a deal.
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Reliability and Availability
No answers on this topic
Every time I go to use InsightSquared it has been available and fully functional
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Performance
No answers on this topic
The Best
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Support Rating
Every time that I've had a question, PieSync has been very responsive. It is a reliable company with a great team that is devoted to helping their customers. I've been their customer for 2 years and I've never looked back. Support is an important reason why PieSync is my go-to app for this job.
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InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
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Alternatives Considered
Improved analytics, well easier to read and show to team members, and using it to keep track of sales and the status of those sales. The simple grid tracks were easy to use and see where each client was in the sale pipeline.
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Our internal SF team looked at some alternatives that Salesforce already provides, as well as Tableau which we use internally. InsightSquared is preferred within our org because it is tailored for sales analytics and is easy to get up and running with meaningful components quickly if our leadership needs to get specific graphs.
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Return on Investment
  • PieSync has saved me a lot of time. It is straightforward to learn and use and therefore the initial set up time is not great, but once set up you can more or less forget that it is there working away in the background.
  • My business is small and was already pretty streamlined with a CRM system etc. PieSync is likely to have a much greater ROI for a business that is less streamlined or is more complex to start with.
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  • Since implementing Mediafly we have seen 140% higher ARR in deals.
  • Win rates have increased by 45%.
  • Our value consultants are able to take on 2x more deals at a time.
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ScreenShots

HubSpot Data Hub Screenshots

Screenshot of the currently available connections.Screenshot of PieSync dashboard viewScreenshot of the interface to configure a sync between 2 apps (or more)

Mediafly Screenshots

Screenshot of Pull in data from multiple sources to get a 360° view of your business.Screenshot of Share presentation-ready reports with your team or your Board of Directors.Screenshot of Eliminate noise, and go beyond lists and pivot tables to get deeper insights.Screenshot of Draw links between different data elements, and see connections across your data sources.Screenshot of Follow the Newsfeed, and never miss the headlines.