HubSpot Academy vs. OT Potential

I would recommend HubSpot Academy as an 8. It is an 8 because it is very informative and a great start for learning HubSpot CRM. There is every topic you can think of with informative videos, interactive learnings, and practice quizzes. Topics like workflows, email marketing, sequences, etc. However, sometimes the videos are very long. They are more effective when they are shorter and there is more of them. It is a hit or miss when that happens. Also, the trainings do not go into great detail so it is better for starting learning the basics and functions.

Incentivized

Specifically awesome for those who don’t get CEUs from their employer. Really awesome multi modal learning because the article reviews can be accessed in written form, video or audio via a podcast platform. Great tool for private practice owners too because the directory gives visibility and good SEO around your services

Incentivized

• Marketing and sales tips that can be implemented right away
• Virtual learning environment that offers flexibility
• Certified training respected in the sales vertical
• Free to those who use HubSpot CRM
• Clear, concise courses
• Expanded library of sales and marketing courses

Incentivized

• Clear and helpful podcasts
• Great directory of OTs
• Easy access to connect with the experts that are podcast guests

Incentivized

• Missing actual workshops on some of the premium features of HubSpot
• Pace of updates and new platforms features might be missing from the existing learning content at the time.
• Having the actual lessons in written format

Incentivized

• Release podcasts weekly instead of biweekly

Incentivized

The platform is free, nothing to renew

Incentivized

For HubSpot Academy's usability, I rate it a 9 because it is very simple and easy to use. HubSpot Academy is very user friendly. You can pick a category like "email marketing" then you will have an intro video, follow up detail videos, practice quizzes, interactive practices, and some sections have a certification quiz at the end. It is very easy to navigate sections. The only reason I rate the usability a 9 instead of a 10 is because sometimes HubSpot Academy does not register the interactive practices.

Incentivized

I think it goes straight to the point. It doesn't have a million courses but it's enough with the ones they have because they're amazing.

Incentivized

the topics are more in depth and specific to what I want to be learning about.

Incentivized

• Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
• Provided more standard and robust training to new hires, allowing for more consistent customer experience

Incentivized

• Increased SEO
• Was a good benefit for new hires

Incentivized