Honey, from PayPal (acquired late in 2019) incentivizes loyal shoppers with special offers, and, according to the vendor, its partners experience an efficient way to attract buyers, from discovery to checkout, increasing conversion.
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Lucky Orange
Score 3.2 out of 10
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Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
Honey is great for any situation where you need to purchase something online. I wouldn't think there are any of these types of situation where you would not want to use it. Its pretty much a no-brainer.
Lucky Orange is one of the few players in the marketplace to provide real-time, live heatmaps along with navigation interactions, including at the secondary and tertiary levels. The Lucky Orange dashboard provides basic user behavioral metrics, and the user recordings allow you to get deeper insights into user behavior beyond the heatmap overlays. Also, the addition of real-time polling and chat capabilities enable you to engage with your users while they are on-page and push/promote special offers and promos, as well as survey website visitors about their experience.
The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
Honey is still the gold standard for my money. The others are good, but when compared to Honey - they just don't stack up. Honey continues to innovate so I anticipate they will remain best in class. I'm certain others will be introduced in the near future.
Lucky Orange and Hotjar are pretty similar in a lot of ways. One element that Lucky Orange definitely leads in is pricing. Much better and easily justified price points. Ultimately, it comes down to whether or not a new client has already had experience with one or the other and whether they're willing to switch to Lucky Orange if they're not already using it, based upon price.
It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.
